Buzzword diarrhea – Why it’s not a great thing to do that now

Why BS-ing your way to the top won’t work. Ever.

Impressing with skills is all great, especially if they don’t involve bullshit professional verbal propaganda, sung out like an opera. You’ve possibly been around individuals who may prefer to shout out their experience and set of skills, instead of actually going out and proving their capacity. Even worse is believing that current standard phrases will lead to anything other than people who hear it to think that you’re really great at standard phrases. Why isn’t all of that a great idea?

Most people love to interact. Some of them might not enjoy to initiate any sort of conversation, but they will very much enjoy it when someone who is great at it does it. Spontaneous chats about the most fun things is what to expect in such circumstances, whether you’re finding yourself in a private or professional setting.

Now, what’s that other situation?

You know it, it’s when you find yourself stuck in a setting with someone (or more of them) who is keen on showing of his massive verbal skills. All the stories start in this way – there’s something this guy has read and it often involves some research, some sort of report. He has to state (loudly) whether he agrees with the conclusions of that report, after which the long monologue takes place.

The whole first part was just an appetizer.


Copying what everyone else says – How smart is that?

Despite what the pros say, copying parts of their verbal repertoire won’t magically lead to the knowledge behind those words to be finding its way to your head. The times when impressing other people happened through reciting someone else are long gone – Google happened and that platform kicks our ass big times.

Now, what is left is much more demanding than playing memory games and raising voices. People today are actually required to think a little harder before they speak, and be careful so as to not make a dumbass out of themselves by buzzwording like there’s no tomorrow.

In any form of communication, some predispositions and preconditions are defined, that’s what makes them differ from each other in the first place. If you’re in a food shop with the aim to get yourself a steak, and you say:

“Dear Mr. Food Shop Representative,

It is my utmost pleasure and deep honor to be here today. I would like to express my deepest gratitude for your magnificent efforts in creating world piece by selecting the finest pieces of meat to offer your customers. I am intrigued by your passion and determination to fight for what is right, to seek mutual benefits in all your efforts and to put in your expertise in promoting the high standards to which any individual of the free world subscribes. I would like to have ….”

….you will probably be met with squinting eyes, tense lips, stiff shoulders and then someone in line behind you kindly letting you know that you should cut the crap and hurry the F up with your order.

Using a totally misplaced rhetoric in a setting demanding something of the opposite choices of words isn’t going to prove intelligence, brilliance or skills – but the opposite. Even going for the other extreme, the one where you try to outsmart someone who is clearly more experienced and skilled than you in his field, won’t make good shit happen.

There’s a very minimal chance that you know more about meat than the meat guy, or more about cars than the cars guy, or about Kantian philosophy than the Kant philosopher guy – and the list goes on. Having picked up some buzzwords or cute concepts along the way doesn’t do much good, really.


How great is buzzwording in interaction with other people?

This is not to say that you need a doctoral degree in a subject in order to talk about it, far from it – this topic isn’t about academic degrees but about the idea of the survival of the fittest. Try walking into any Silicon Valley tech startup and act like a diplomat ready to hold serious talks on world peace.

You may have massive knowledge in the world peace field of doing things, but that won’t help you here because nobody gives a shit about that.

That is the point. It takes a finesse, a sensibility, in order to use buzzwords in a way to which people will respond positively. Is it worth spending time on learning about these things? Since authenticity is on the map and seems to be staying here for quite some time, that may not be the case.

Being authentic and using the same buzzing words do neutralize one another, don’t they?

  • I say I’m Einstein, but I don’t know how to open a door, any door.
  • I say tech buzzwords and phrases, but I can’t even handle a smartphone properly.
  • I say I’m creative, but dress, walk, talk, act and think the same way as anyone else.

See? Neutralizing. Especially in interaction, when speaking with other people, this is a tricky little sucker. The Golden Rule is useful here, how do you feel when someone approaches you and starts babbling on and on and on about all things nothing, really loudly?


Why buzzword spittin’ was cool before, in the way-back times

While having buzzword diarrhea might have been useful before the internet was a thing and before we all had instant access to information, things change and so do preferences. In a world where information is limited to a small group of people, using words to create a sense of exclusivity is a great idea, because it works.

Today, using anything in word form to create exclusivity or “being chosen” won’t happen, because anything and everything you say of that sort will be online within seconds. Thousands of people will enjoy this exclusivity and the life span of such selections of words will be much shorter.

Also, the level of ridicule following such buzzword statements will serve as great material for stereotyping pictures, videos and other fun material to be massively shared and laughed at. Despite what anyone may believe, buzzing words will never be able to compete with delivering solid knowledge.


Is buzzword diarrhea here to stay forever?

It’s in the basics of a human condition to want two things – belong to a group and prove skills. Both of these things can be done in a dumbass way or in an elegant, smart and strategic way. Or, you could choose the easy, non-thinking way and learn the buzzwords, copy someone’s tone of voice and then hunt for glory.

The latter method hasn’t been proved to do much good, although some people create some short-term success as they embrace it and go for being among the first people to be cool before it’s cool.

Influence can be a strong force and sometimes, it’s hard to distinguish between what is good influence, and what is complete bat shit craziness. The art of sensibility is key here, determining whether or not buzzword influence is going to be to your benefit or quite the opposite.

Buzzword diarrhea will most likely be here forever, since the whole influence/group-belonging thing is here to stay for some time as well. Small doses of this insanity may be beneficial, but carefully used and thoughtfully chosen. Careful, they’re contagious.

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