Interview: Rudina Hoxha


Name: Rudina Hoxha

Where do you live: Tirana, Albania

Known for: For being a journalist.

Currently actual with:

When did you realize that you were going to work with this?
When I realized that writing fulfilled me spiritually and mentally and that by writing, I could change something.

If you could choose one place only to live, where would that be and why?
I would choose Tirana (Albania), even though it has a lot of problems to tackle. It is really strange: when we go abroad, we feel happy. But, after some days, we miss our alla-Albanian life. Why? Because we were born here. I have had the chance to listen many stories from Albanian emigrants living abroad. When asked what do they miss most, they would reply “our land”.

How would you describe your creativity?
I get the dose of creativity from the people and their little actions which speak loud in my mind. The moment I idealize the people, the creativity gets wings in me… Sometimes my creativity stems from charity-related events. Also traveling gears my creativity engines.

How and when did you start to work with this in a serious manner?
The basis of my creativity stems from my journalistic studies in US. A combination of advanced journalism, public relations and entrepreneurship studies prepared the ground for my launching. During my studies, I learned about the unique and inspiring lives of the major US entrepreneurs. Their lifetime lessons injected creativity in me. Once in Albania, I began to look at reality from another perspective.

Later on, when the integration processes in Albania to join EU started to move forward, I felt inspiration in my veins. Creativity overwhelmed. I became famous in the EU with the article “The Plane Under the Bridge” which I remember was a result of a complete process of creativity. I wrote passages of it on the street as I was walking from office to home. Literally speaking, I could feel my thoughts were spilling out of my brain. The article made a parallelism between a plane flight and Albania’s journey to EU.

What do you do at the moment?
I abundantly write articles on various issues, from European integration to diplomacy, social, science, business. As we know, the European integration process involves many aspects of life. I travel and I engage myself in various projects.

A recommendation for those who think about starting and running a creative business?
Write down what you think and feel. Creativity is a moment, a blink. Once you lose documenting it, it will never come back. I think the best advice is to stick to calmness which prepares the ground to creativity. I remember an MBA Professor in the US who was always on search for a calm village to write a creative book on entrepreneurship. Without a calm life, you can not get creativity.

What is the most important thing in a workplace/studio for you?
The fresh air. If the air is not changed, creativity goes dead. Oxygen stimulates the brain. It is then when I think creatively. It is the best cause-result combination.

What is your favorite film?
It is an Italian old movie, called “La Voce Della Tempesta” (The Voice of Storm). It tells about the love of two people since childhood, who love one another to infinity – until they die, again together. It is the best tribute to love.

Who would you like to invite for a dinner and why?
Without the man who has stolen my heart, there is not a table for me.

How do you like to spoil yourself?
The hugs and the kisses of my 6 year-old daughter spoils me. Her hands around me are more powerful than a relaxing massage or an charming Jacuzzi!

What is luxury for you?
To me, luxury misfires without the spiritual and physical purity.

What is the nicest compliment you’ve received for your creative work, and from whom?
A project, with a media company, based in Berlin, Germany, showered me with compliments. Sometimes I think creativity comes from the clear-cut procedures you need to follow at work. This was the case.

What do you fear most?
I fear most jealousy in all its forms because it is destructive and definitely the enemy to happiness.

What is a happy life to you?
To have a happy life, first of all, you need a good health, life and some luck. These three elements come from Above. The other things are created by the people themselves with hard work and ambition.

What does a regular day look like for you?
To me, a regular day is characterized by the calmness of my soul and heart.

Tell us about your dream project.
A visit in the country of Israel which is known to be a hub of creativity and inspiring startups. An Israeli investor said that Israelis fight to be lions. If you are not a lion, you will be eaten by a lion. So they are all lions. This quest has pushed me to learn about their creativity and smart work approaches.

Who is your professional role model/inspiration?
Some young men who have sacrificed their future abroad, for their own country. After studying and working abroad, they have come to Albania to contribute in politics mostly and other spheres of life. They are professionals who tend to bring a western-like mindset. I value and get inspired by the fact that they speak the truth without fear because they want a better society and love people. Their voice is potent in a still transitional political atmosphere whose old habits die hard.

How would you describe your work style (academic field or fashion style, or both, or something entirely different)?
My work style is intensive and hectic. I do many things at the same time. I also travel a lot. A former boss taught me how to do many things parallel to one another. Like the Dutch cows, a bit of music in my ears makes me very productive at work. Meeting different people is part of my job and this has learned me a lot.

As for my fashion style, I opt for being eternally girlish with a touch of sensuality. Professional outfits look very good on me as well.

Which is the one thing you can’t live without?
The love of my child.

What inspires you?
The possibilities, offered by the human life. There are so many chances waiting for us.

A book that has changed/made the most impression in your life?
“The Autobiography of Andrew Carnegie and the Gospel of Wealth”. I have read this book in the US. Carnegie remains an eternal philanthropist who invested in bookstores, so people could read and change their lives for better. Can a far more ultimate goal than that exist?

Connect with Rudina via LinkedIn & on Facebook
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E-mail her here


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