5 tools to improve customer communication – RISMedia |

We live in a time of great real estate technology. You can automate processes and tasks, organize and analyze information faster, reach new real estate clients, and do a better job of staying in touch with current ones. Perhaps the best thing these tools can offer is an improved experience for your customers.

Read on to learn about five real estate tech tools you can use to grow your business and make sure your clients have the best possible experience.

1. Boomerang for Gmail
If you use Gmail to communicate with your customers and prospects, Boomerang helps you stay on top of these emails. This scheduling tool allows you to control when your emails are sent. It also reminds you when it’s time to follow up with a customer or prospect. If your recipient doesn’t respond within a certain amount of time, Boomerang will deliver your email to your inbox so you know to follow up again. There is no charge for the Basic plan, but adding more bells and whistles will set you back $ 49 per month.

2. Zurple
If you want to go beyond print ads, postcards, Zillow and Trulia to collect real estate leads, services like Zurple help you connect with potential buyers by driving traffic to your website with pay-per-click search engine advertising Zurple helps generate more real estate leads online. Plus, it follows the leads you already get from Zillow.

What ultimately makes Zurple unique is its targeted, turnkey, automated email that requires no setup or maintenance on your part. It sends highly personalized messages based on your prospect’s browsing history and home preferences.

3. Hyperlapse
People are busy and setting a time to visit the houses can be difficult. Enter Hyperlapse: a tool that allows real estate agents to create very polished time-lapse videos on your phone. Videos can be used to create short, impactful tours of neighborhoods and properties, perfect for introducing potential buyers to a new property or for recapping a previous visit. This application is available for free on iPhone and Android.

4. Voice references
As a real estate agent, your entire business depends on your reputation. Most potential clients will research the internet before working with you, so it is important that you have a solid reputation online. With Voice references, you can save the testimonials and reviews of your previous customers, upload them to your website and share them on a wide range of platforms. The free plan won’t cost you anything, but the basic and premium plans cost up to $ 29.99 per month.

5. Evernote
Evernote helps users organize, store and share information in one place. It syncs across a number of devices, so you can use it on your tablet and phone when you’re there, and on your desktop when you’re at the office. It stores emails, pictures, audio files, and website clips for later reference, with everything in one place. Other uses for Evernote include communications, tracking, networking, and real estate marketing. You can use the basic plan for free or you can upgrade to an account with more space and features.

McKissock Apprenticeship is the nation’s premier online real estate school, offering continuing education and professional development courses to hundreds of thousands of real estate agents across the country. Part of the Colibri Real Estate family of leading educational brands, McKissock Apprenticeship, with its sister schools Express Real Estate, Higher School of Real Estate, Allied schools, The Institute for Luxury Home Marketing, Gold Coast Schools, The Rockwell Institute and Hondros Education Group, helps real estate professionals achieve lasting success at every stage of their real estate career. Learn more about mckissock.com/real-estate.




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