The Portuguese Cork Association chooses Colangelo & Partners to continue as the agency of reference for the American campaign
NEW YORK, NY (July 1, 2021) – Portuguese Cork Association (APCOR) announced the launch of a new integrated communications campaign to reach the wine industry, wine drinkers and the American public. APCOR, based in Portugal, has again appointed Colangelo & Partners as a benchmark agency in the United States.
“We are excited to continue promoting the use of natural cork in the United States as the most environmentally friendly and technologically advanced wine stopper,” said João Rui Ferreira, President of ‘APCOR. “The campaign includes a strong educational component supported by public relations, creative development, advertising, consumer events and promotions, digital marketing and relationship marketing.”
For nearly two decades, APCOR has been at the forefront of promotional efforts for natural cork stoppers and the use of cork in everyday products. It is the cork industry, through its products, that makes the cork oak ecosystem viable, helping to maintain forests and the populations that depend on them.
Cork is a perfect balance between preservation of the environment and sustainable development. As a renewable and natural product, cork is harvested without damaging or cutting down trees, which live 200 years or more. The cork oak forest is one of the 36 biodiversity hotspots and can retain 14,000,000 tonnes of CO2 per year. It is estimated that for each tonne of cork produced, cork oak forests capture 73 tonnes of CO2.
As a closure, natural cork preserves the quality and character of a wine, and it is respectful of the environment.
Founded in 2006, Colangelo & Partners is the country’s leading wine and spirits communications agency, offering a variety of services including strategic communications, public relations, social media, creative services, media planning, events, digital marketing, e-commerce, etc. The one-year campaign will include a targeted media relations and influencer campaign, social media, direct marketing, advertising, business education, consumer promotions and nationwide events.
“As a fine wine agency, Colangelo & Partners is delighted to continue its relationship with APCOR to promote the use of natural cork,” says Gino Colangelo, President of Colangelo & Partners. “Cork is the most durable and least polluting stopper on the market. In addition to being the market leader, it is the environmentally friendly choice for both cellars and consumers. In addition, it is 100% recyclable. We look forward to bringing cork’s unique history and enormous climatic benefits to wine lovers across the country over the next 12 months.
To learn more about APCOR and the cork industry, visit www.apcor.pt/en/. You can follow the campaign on 100percentcork.org Or on Facebook, Twitter, Instagram
Associação Portuguesa da Cortiça (APCOR) exists to represent and promote the Portuguese cork industry and its products. APCOR is the national employers’ association, created in 1956 and based in Santa Maria de Lamas, in the heart of the cork industry about 30 kilometers from Porto, the second largest city in Portugal. Membership of the association is open to all companies operating in the fields of production, marketing or export of cork products. The organization defends the Portuguese cork industry worldwide and is the driving force of an industry based on tradition, innovation and sustainability.
Colangelo & Partners (www.colangelopr.com) is the leading wine and spirits integrated communications agency in the United States, sought after by the biggest brands and industry players for the quality of their results, their creativity and their return on investment. Colangelo & Partners professionals work with integrity and passion to influence the way the American public perceives their clients: Gain consistent and high quality positive media coverage; organization of signature events; strategize and execute remarkable digital campaigns; and implement business programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes immediately recognizable global brands and passionate and promising winemakers and distillers; regional and national institutions; and innovative technology and e-commerce companies in the alcoholic beverage sector.