At SWU Phinma’s School of Design + Communication, students will learn to design the future

As CAREER landscapes continue to evolve, in the arts industries in particular, it can be difficult to adequately prepare this generation’s breed of creatives. So Southwestern University (SWU) Phinma created the School of Design + Communication, or more commonly known as “sd + c” – to mold students into well-rounded professionals equipped for life beyond the classroom.

Founded in 2017, sd + ca has a relatively small student body compared to other universities, which means the mentor-student ratio allows for optimal education. Here, where learning is continuous and collaborative, teachers can devote sufficient time to each student’s progress.

Within this department of the university are a Bachelor of Arts in Communication, a Bachelor of Science in Architecture and the High School – Arts & Design track (Multimedia and Graphic Design).

The communication program is designed to produce communication designers. Students should learn how to design, create, organize and implement campaigns. They are exposed from the start to research to understand communities, be able to write the right messages for the right audiences, inspire, influence and map out the right course of action. While architecture focuses on the development of intelligent design catalysts that will bring great architectural design solutions in response to human needs.

The SHS Arts and Design track is focused on visual design, encouraging young artists to become design leaders. With a well-designed SHS Arts & Design program, sd + c’s SHS program opens up various avenues for students after graduation: can choose to work right after high school like some sd + c students do, can do creative work while attending university and gaining independence to fund their studies, or can take a complementary year here in the country or in Singapore for an advanced design degree with First Media Design School (FMDS).

In keeping with SWU’s mission to bring out the best in its students and Phinma’s dedication to improving the communities to which he belongs, sd + c hopes to nurture individuals who are not only forward-thinking, but also ethical and empathetic; insightful and intuitive architects with smart and functional designs and communication professionals who create a positive and focused communication strategy and campaign.

sd + c is led by a reputable roster of Filipino creatives, a mix of full-time and working professionals – from architects and communications strategists to visual artists and photographers.

According to Ria Repunte, executive director of sd + c, “we have a very diverse group of people working together – architects, visual designers, educators, communication professionals, even a storyteller. A few of us are full time, some mentor our students while thriving in their respective industries. We encourage continuous learning and collaborations within our walls. We help our teachers in their teaching. We have sent and will send more faculty members to further study abroad. “

Whether it is the Arts & Design track for SHS or undergraduate studies, the curriculum for each program is carefully designed with a balance between theory or lectures and real-world professional training. In this way, students are not only able to apply their learning in the classroom, but also to expand their network and make connections essential for their future careers.

“Our programs may be the same as those offered by other educational institutions, but our focus and the delivery of learning make the difference,” added Mr. Repunte.


Admission for the 2021-2022 academic year is ongoing. For registration inquiries, contact SWU-Phinma on 0917 835 2881 or 0942 082 0539. Or follow the official Southwestern University PHINMA Facebook page for updates and important announcements.

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