Bayern Munich wrap up US tour at historic Lambeau ground with plenty to ponder

Bayern Munich concluded their 2022 US Audi Summer Tour with a 0-1 loss to Manchester City at Lambeau Field in Green Bay. It was the first football game at the historic Lambeau Field in Green Bay, Wisconsin.

A crowd of 78,128 saw a match interrupted twice due to severe thunderstorms in the area. First, kick-off was delayed by 15 minutes. Then, 12 minutes later, Erling Haaland scored what would be the game’s only goal. Moments later, the game was delayed again, this time by 45 minutes.

With Bayern due to return that evening to Munich, the match was shortened to twice 40 minutes. Maybe it was the delays and numerous substitutions throughout the game, but neither team managed to create many scoring chances, and the game ended 1-0.

For Bayern, who previously beat DC United 6-2 at Audi Field in Washington, the result would be secondary anyway. Instead, this tour was about two things, preparing the team for the post-Lewandowski era and winning back American audiences after two years in which teams were unable to travel due to COVID-19.

At a pre-match event, Bayern board member Andreas Jung pointed out that there are 130 million active football fans in the United States. More importantly, 25 million people in the United States play football, and 18 million of them are under the age of 18. Jung is in charge of sponsorship and events, brand management, new media and IT, merchandising and licensing, international relations and marketing.

These numbers are a crucial reason for Bayern to continue pushing for a bigger presence in the United States. In fact, CEO Oliver Kahn has pointed out that more Bundesliga teams should be present in the all-important US market.

“When it comes to international marketing within the DFL (the governing body of the Bundesliga), I have to honestly say that there is room to grow,” Kahn told a press conference. pregame. “The distance to the prime minister
The league is vast; it’s something we keep emphasizing, and it’s something we can only solve together. We keep saying, “we need to show more presence in the international market, and if we can do that, we can also attract more stars.” But without that, the Premier League will remain ahead of us. It is something that we must continue to work on together as German football.

The second aspect of the tour was for Bayern boss Julian Nagelsmann to forge a squad that could make up for the departure of star striker Robert Lewandowski. At the time of this writing, the Rekordmeister was in final talks to sign 17-year-old center forward Mathys Tel from Stade Rennais for up to $28m package.

He’s got a lot of talent, but the Frenchman is unlikely to fill the Lewandowski void. The US tour made it clear that Nagelsmann will rely on a multi-pronged attack in the future. Instead of a No.9, Bayern’s attack will rely on a host of attacking players. Against DC United, for example, Bayern started with a 4-2-2-2 formation which could be converted to 3-5-2, with Sadio Mané and Serge Gnabry forming the attack.

The future of attack was one of the biggest themes of the US Audi Tour and Nagelsmann, Kimmich, Müller, Gnabry all pointed out that the score will be spread over many shoulders next season. That’s not to say Bayern won’t sign a No.9 next year, Nagelsmann is a big fan of England striker Harry Kane, who he deemed too expensive for this summer.

So what are the takeaways? From a marketing point of view, the tour was certainly a success. Sold-out crowds at Audi Field, and more importantly, Lambeau Field highlighted the growth of the game in the United States. The large presence of Bayern supporters at both games shows that the Rekordmeister is considered a sports giant abroad.

On the ground, there are still question marks. Nagelsmann will have to replace Lewandowski without a proven typical No.9. Against City, the defense struggled at times and new signing Matthijs de Ligt will need time to settle in.

In fact, Nagelsmann will have plenty to ponder on his flight back to Munich. We’ll get the answers on whether he’s come up with the right conclusions a week from now when Bayern take on RB Leipzig in the DFL Supercup.

Manuel Veth is the host of the Bundesliga Gegenpressing Podcast and Area Manager USA at transfer market. It has also been featured in the Guardian, Newsweek, Howler, Pro Soccer USA and several other outlets. Follow him on Twitter: @ManuelVeth

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