Communication – Creative Room 4 Talk Mon, 21 Jun 2021 20:32:36 +0000 en-US hourly 1 Communication – Creative Room 4 Talk 32 32 New Hanover County Schools Obtain Fourth Director of Communications in Two Years Mon, 21 Jun 2021 19:50:00 +0000

New Hanover County Schools reported on Monday that Joshua Smith, who previously worked as a public affairs officer for the US Marine Corps, has been hired as the new district communications officer. Smith is the fourth person to hold this position in the past two years.

Smith replaces Michelle Fiscus, who served for less than two months, from April 12 to June 2 of this year. Prior to Fiscus, Ann Gibson held the position for just under a year, from March 9, 2020 to February 26, 2021.

Valita Quattlebaum served much longer, taking the post in November 2013 and serving until 2019, when she stopped handling communications, but remained on the district payroll until September 2020.

Long-time media coordinator Brandon Shope, who helped ensure some continuity for public document requests and other media inquiries between communications officers, also recently left the NHCS; Shope has taken over the post of communications specialist at the Wilmington Police Department.

Fiscus could not be reached for comment. After deciding to leave the district, Gibson said she was choosing to move to be closer to her family during the pandemic. During his time in limbo, Quattlebaum did not respond to requests for comment.

Quattlebaum’s slow start coincided with a spate of revelations about convicted former teacher and child molester Michael Earl Kelly, a string of resignations – including Assistant Superintendent Dr Rick Holliday former Assistant Superintendent of Human Resources John Welmers, Principal Human Resources Robin Meiers, and General Counsel Wayne Bullard – and the contentious $ 226,000 separation agreement with Superintendent, Dr. Tim Markley.

More on this from Port City Daily: Between public “separations” and discreet resignations, half of the top NHCS administration has left.
The district has not seen a dearth of public crises since then, including resentful debates about closing – and then reopening – schools during Covid-19 and, more recently, debates about teaching fairness and diversity (called “critical race theory” by opponents) and the adoption of a transgender athlete policy allowing college students to compete regardless of what gender they identify with.


Joshua Smith, NHCS new communications director.

Despite the considerable challenges faced by former communications chiefs, the administration appears to have high hopes for Smith.

“Joshua Smith is a seasoned communications professional and an exceptional addition to our leadership team. I look forward to Mr. Smith leading the district’s communications division while using his vast experience to engage with all of our community stakeholders, ”NHCS Superintendent Dr. Charles Foust wrote in a statement released today. .

According to the NHCS, “Smith brings extensive experience in managing strategic communications, public affairs and training activities in the US Marines. He has been responsible for communications strategy at headquarters in Washington, DC for the past two years, having served as a public affairs officer, instructor, and director of communications strategy for the 22nd Expeditionary Unit at Camp Lejeune, Carolina North, between 2010 -2019.

Smith officially begins work on Monday, June 28.

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SCCI strengthens communication with all economic sectors in Sharjah Sun, 20 Jun 2021 15:54:40 +0000

A delegation from the SCCI during a visit to the Sahara Center.

Journalist, Gulf Today

A delegation from the Sharjah Chamber of Commerce and Industry (SCCI), led by President Abdullah Sultan Al Owais (SCCI) recently visited the Sahara Center, the ultimate lifestyle destination in the United Arab Emirates, to learn more more on the new expansion project, located in the west wing of the mall.

The visit is part of CSIC’s commitment to strengthen communication with all facilities and economic sectors in Sharjah.

The delegation included Waleed Abdul Rahman Bu Khatir, Second Vice-President of SCCI, a number of members of the Board of Directors of the Chamber, Mohammed Ahmed Amin Al Awadi, Director General of SCCI, Saif Mohammed Al Midfa, CEO of Sharjah Exhibition Center, and Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing Department, SCCI.

They were received by Akram Ammar, Executive Director of the Sahara Center, and Pierre Semaan, Marketing Director, where they were briefed on the services offered by the new extension, including an exceptional number of points of sale, entertainment spaces and various restaurants.

Abdullah Sultan Al Owais said the visit is part of CSIC’s concern to continuously monitor the affairs and interests of the emirate’s economic sectors. The chamber always seeks to exchange views with the business community in a way that serves their interests and enhances the growth and prosperity of Sharjah’s economy, he added. Al Owais pointed out that Sahara Center is one of the most important commercial and tourist destinations in Sharjah and the United Arab Emirates. He congratulated the management of the Center for the new extension which represents a qualitative addition to the commercial sector thanks to the presence of world famous brands.

For his part, Akram Ammar, Executive Director of the Sahara Center, thanked the Chamber for its continued support to the interests of the shopping center sector, stressing that the center aims, through these renovations, to improve the customer experience through various points of sale and catering.

In addition to housing an exceptional number of points of sale, the new extension also offers new leisure and dining options. It will also feature a dedicated floor for cosmetic and aesthetic related products and services, including spas, beauty stores, salons, perfumeries and cosmetic centers, among others.

The Sharjah Chamber of Commerce and Industry (SCCI) recently hosted Lars Pera, Ambassador of Guatemala to the United Arab Emirates, and Jose Bassila, Trade Counselor at the Embassy of Guatemala, to discuss ways to strengthen bilateral relations and to stimulate investments in food security, waste management and natural tourism fields, among others.

The two sides agreed to organize a coordination meeting with the SCCI counterpart in Guatemala and considered signing a memorandum of understanding to strengthen cooperation at all levels.

Stressing the importance of the meeting to improve the prospects for trade and investment cooperation, Abdullah Sultan Al Owais, Chairman of CSIC, stressed that the Emirate of Sharjah has enormous competitive advantages which make it one of the main business destinations in the region.

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Laser-controlled solid-state switch for next-generation communications Sat, 19 Jun 2021 16:08:32 +0000

Engineers at Lawrence Livermore National Laboratory have designed a new type of laser-driven semiconductor switch that can theoretically achieve higher speeds at higher voltages than existing photoconductive devices. If the device could be made, it could be miniaturized and incorporated into satellites to enable communication systems beyond 5G, potentially transferring more data at a faster rate and over longer distances, the researchers say. . Credit: LLNL

Engineers at Lawrence Livermore National Laboratory (LLNL) have designed a new type of laser-driven semiconductor switch that can theoretically achieve higher speeds at higher voltages than existing photoconductive devices. The development of such a device could allow next-generation satellite communication systems to transfer more data at a faster rate and over longer distances, according to the research team.

Scientists at LLNL and the University of Illinois Urbana-Champaign (UIUC) reported on the design and simulation of the new photoconductive device in an article published in the Electron Devices Society IEEE Journal. The device uses a high power laser to generate a charge cloud of electrons in the base material, gallium nitride, under extreme electric fields.

Unlike normal semiconductors, in which electrons move faster as the applied electric field increases, gallium nitride expresses a phenomenon called negative differential mobility, where the generated electron cloud does not disperse, but actually slows down. at the front of the cloud. This allows the device to create extremely fast pulses and high-voltage signals at frequencies approaching one terahertz when exposed to electromagnetic radiation, the researchers said.

“The aim of this project is to build a device that is significantly more powerful than existing technology, but which can also operate at very high frequencies,” said Lars Voss, LLNL engineer and principal investigator of the project. “It works in a single mode, where the output pulse can actually be shorter than the laser input pulse, almost like a compression device. You can compress an optical input into an electrical output, which allows you to potentially generate very high speed, very high power radio frequency waveforms.

If the photoconductive switch modeled in the paper could be realized, it could be miniaturized and incorporated into satellites to enable communication systems beyond 5G, potentially transferring more data at a faster rate and over longer distances. , said Voss.

High power and high frequency technologies are one of the last areas where semiconductor devices have yet to replace vacuum tubes, Voss added. Newer compact semiconductor technologies capable of operating at over 300 gigahertz (GHz) while delivering one watt or more of output power are in high demand for such applications, and although some high electronic mobility transistors can achieve high electronic mobility. frequencies above 300 GHz, they are generally limited in power generation, the researchers reported.

“The modeling and simulation of this new switch will provide guidance for experiments, reduce the costs of test structures, improve the lead time and pass rate of laboratory tests by preventing trial and error, and allow correct interpretation of test results. experimental data, “said lead author Shaloo Rakheja, an assistant professor in the Department of Electrical and Computer Engineering and resident professor at the Holonyak Micro and Nanotechnology Laboratory at UIUC.

Researchers are building the switches at LLNL and exploring other materials such as gallium arsenide to optimize performance.

“Gallium arsenide expresses negative differential mobility at lower electric fields than gallium nitride, so it is an excellent model for understanding the tradeoffs of effect with more accessible tests,” said Karen Dowling, LLNL postdoctoral researcher and co-author.

Reference: “Design and Simulation of Near-Terahertz GaN Photoconductive Switches – Operation in Negative Differential Mobility Regime and Pulse Compression” by Shaloo Rakheja; Kexin Li; Karen M. Dowling; Adam M. Conway and Lars F. Voss, May 5, 2021, Electron Devices Society IEEE Journal.
DOI: 10.1109 / JEDS.2021.3077761

Funded by the laboratory-led research and development program, the project aims to demonstrate a conduction device that can operate at 100 GHz and high power. Future work will examine the impact of laser heating on the electronic charge cloud, as well as improving understanding of how the device works in an electrical-optical simulation setting, the team reported.

The simulation work was carried out by lead author Rakheja and Kexin Li at UIUC. The original principal investigator of the project, Adam Conway, formerly of LLNL, also contributed.

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NSA offers tips for securing unified communication channels Fri, 18 Jun 2021 19:02:26 +0000

The guidelines set out best risk mitigation practices

Akshaya Asokan (asokan_akshaya) •
June 18, 2021

The United States National Security Agency has released guidance to help federal agencies and businesses protect their unified communication channels and IP voice / video calls from cyber threats.

See also: Live Webinar | The role of passwords in the hybrid workforce

Guidelines released Thursday indicate that attackers can exploit vulnerabilities in unified communication systems, such as instant messaging, email, SMS and fax, as well as VVoIP applications, to access sensitive communications. Attackers can use exploits to introduce spyware to eavesdrop on conversations, impersonate users, and perform denial of service attacks.

“If UC / VVoIP systems are not properly secured, they are susceptible to several malicious activities,” notes the NSA. “Methods to minimize risk to UC / VVOIP systems include segmenting networks to limit access to a common set of devices, ensuring patching, authentication and encryption over time. wanted all signaling and media traffic, and checking the security of devices before adding them to a network. “

Mitigation steps

The NSA describes mitigation measures which include:

  • Network separation: The NSA recommends separating UC / VVoIP systems and data systems on different networks. It also recommends using VLANs to place access controls and limit lateral movement between data networks and UC / VVoIP networks.
  • Encryption: Since unencrypted voice and video calls are likely to be overheard, the agency recommends that voice and video traffic be end-to-end encrypted. The NSA also notes that access to traffic can be restricted by enabling port security on all switches.
  • Firewalls, filter routers: To help prevent DOS attacks, according to the NSA, organizations should use firewalls and filter routers to limit the bandwidth allocated to incoming external calls when installing UC / VVoIP applications.

Perimeter security

The scope risks – and mitigation measures – highlighted by the NSA include:

  • PSTN gateways: Public switched telephone networks are used to connect to UC / VVoIP call processing. Attackers can take the opportunity to connect directly to the gateway and make unauthorized calls, according to the instructions. The agency notes that attackers can also use the gateway to compromise UC / VVoIP servers. To prevent attacks using these gateways, organizations should authenticate the gateway by using packet filtering to detect unauthorized signals.
  • Signaling gateways: These are used to transmit signaling information between two different network protocols. The NSA notes that hackers can compromise them to disrupt voice and video services, access information and identify subscribers. Since these gateways are intended for the public, they must be placed in a VLAN and demilitarized zone to prevent authorized signaling messages from entering the gateways directly.
  • Cloud connectivity: Organizations whose perimeter now extends to the cloud are particularly susceptible to DDoS attacks and vulnerabilities caused by configuration errors, the NSA said. Therefore, they must use cryptographic protocols to encrypt communications between UC / VVoIP devices, whether they have fully or partially migrated to the cloud.

Session Controller Server Problems

The NSA notes several security issues for the session controller / call handling servers, including:

  • User accounts: These accounts, which give access to the servers, can be hijacked in several ways, notes the NSA. Therefore, they should only be provided to people who manage the server, and the built-in and default user accounts should be removed or changed.
  • Software vulnerabilities: Since software vulnerabilities can be exploited in a number of ways, the NSA recommends applying periodic patches and ensuring that these updates are cryptographically signed by the software vendor to ensure authenticity.
  • Cryptographic Key Material: Because the session controller servers store cryptographic key material for encryption and authentication, a malicious actor with access to a server can use these keys to impersonate the server, listen in, or capture calls. Therefore, organizations should only store cryptographic keys after they have been encrypted, according to the NSA. And when backing up the keys, they should be stored on a computer or device that is not connected to the network.

“The new NSA directive brings together several good practices related to general safety hygiene,” explains Tim Wade, technical director of the security company Vectra AI. “To the extent that these guidelines are sufficient to strengthen such communication, they will be effective, although it is hoped that many federal organizations were already on the right track to adopt such practices. “

James McQuiggan, security awareness advocate at security firm KnowBe4, points out that organizations should implement the steps suggested by the NSA based on their enterprise risk management program.

“Their risk management program will take into account the impact of VOIP systems on their network – the attack surface it creates – and then secure it like any other network, endpoint or system,” a- he declared. “In addition to a strong defense-in-depth or layered approach to security, organizations need to ensure that users are properly trained and understand how to secure technology and implement processes, and provide users with a solid safety culture. “

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Intercultural communication Fri, 18 Jun 2021 01:29:34 +0000


Introduction to intercultural communication

Intercultural communication is the research / study and practical exercise of communication (verbal, non-verbal) through different cultural settings. The same goes for national and international cultural differences such as ethnicity or race, and gender / sex, and for international differences, i.e. associated with different nationalities or different regions of the world. .

Now let’s discuss some basic concepts related to intercultural communication:

What is communication?

Communication is the exchange of verbal or non-verbal information between two or more people. For example, if you are exchanging ideas on a movie, you want me to understand the context of the movie and also something about your idea and your assessment of the movie.

You share the details in your own words and include examples from other movies to make a relevant detail of the story. The language we speak is the same between us. And, your unique film experience. It would help me get a feel for the film and understand the whole context. If your communication is effective, I would be able to understand the concept right away.

Therefore, intention and interpretation play a balanced role to make everything understandable. The conclusion of the communication event is our mutual creation of a pleasant position.

What is intercultural communication?

Intercultural communication is communication between people from different cultures. Intercultural communication enables people to create and promote multicultural communication. It leads to biculturalism rather than simple assimilation. It also supports cross-cultural sensitivity or emotional connection to enable a friendly understanding of cultural differences.

What is culture?

Culture reflects the ideas, norms, customs and social behavior of a society. It is a generalization of how a society generally behaves when faced with a particular situation. This is done through various social structures:

  • Religious
  • Politics
  • Economic
  • Family standards

But under these social structures there is a habitual practice of how the world experiences different things. These habits are often referred to as cultural assumptions and values, and they occur in every group, not just in any local or national society in a country.

Thus, in general, intercultural communication focuses on the broad view of culture and not on the institutions of culture. Human communication takes place between people, not between institutions. The concern of the study of communication is how people organize meanings.

Our societies are mainly influenced by the institutional structures which we consider to be a major pillar of society.

A necessary part of culture is the boundary that differentiates “them” from “us”. Every human being belongs to a certain group which is defined by certain boundaries. The borders are usually formed by nation states like the United States, Chinese, Canadians or by certain ethnic groups of people with some tribal, national or regional heritage, for example Jewish, Russian, Kurdish, European, African. Within a certain boundary, people communicate and behave differently with each other than with people outside the boundary. The difference may or may not be visible in the language, but in the actions it shows a significant difference.

The multicultural hierarchy in societies

Let’s discuss multicultural societies and the cultural hierarchies within them. In multicultural societies, ethical and national boundaries are combined to indicate the existence of both groups as members of the same region, such as African Americans, Singaporean Malays, Kazakh Russians, and American Europeans.

Additionally, the borders are also formed by geographic regions such as Italians, Western Europeans, Pacific Northwest Americans, and Sub-Saharan Africans.

Boundaries within organizations often indicate strong cultures such as police culture, corporate cultures, peace corps culture, armed forces culture.

Cultures within organizations include accountants, detectives, engineers,

Even societies are based on gender, sexual orientation and generation (age).

Religious and political groups can also generate particular cultures, not because of what they believe, but because members of these groups spend more time with people who agree.

What is intercultural communication?

Intercultural communication is communication between people with differences in any of the following areas:

  • Working styles
  • Age
  • Nationality
  • Ethnicity
  • Race
  • Kind

Intercultural communication is also the attempt to exchange, negotiate and mediate cultural differences using language, gestures and body language, etc. This is how people from different cultures and ethnicities communicate with each other.

Other intercultural terms

A multicultural society means that there is more diversity in social customs. For example, people in the United States experience greater cultural diversity due to immigration, age difference, and national ethnic groups.

Societies become multicultural when immigrants settle there and begin to practice their way of life. The best example is a classroom where the teacher faces a multicultural classroom.

The terms diversity and multicultural can be used interchangeably. The meaning of both words refers to cultural difference. For example, if a company has a diversity policy, it means that it must have people from different ethnic groups working there.

Intercultural differences in business can be turned into an advantage, as they can be the key to inviting workforce from all over the world. And it can be done through effective multicultural communication.

The terminology “intercultural” refers to the relationship between people belonging to different cultural groups. For example, if a company has a multicultural employee, it is more likely that there is an intercultural relationship between the workers.


The term intercultural refers to the interaction between people belonging to different cultural groups. It opens up new opportunities to communicate and interact with intercultural, multicultural and intercultural people. The term intercultural is generally used as a modifier, i.e. intercultural communication or intercultural relations. Cultural differences in communication can be an obstacle or an opportunity in intercultural communication for people.

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BRO General Manager calls for strengthening of road communication Thu, 17 Jun 2021 04:15:00 +0000

Itanagar: The Director General of the Border Roads Organization (BRO) Lt. Gen. Rajeev Chaudhary called Governor Brig (retired) BD Mishra to Raj Bhavan, during which they discussed issues related to strengthening road communication in the border state.

During the meeting, the governor stressed the need for good construction and quality of roads, the use of the latest technology to stop untimely deterioration and prevent any incident during road construction.

He insisted on the good maintenance of the roads so that they remain open to traffic throughout the year.

“Road communication for the territorial security of the nation is of paramount importance in Arunachal Pradesh, as the state shares its borders with three countries,” said the governor.

He further pointed out that the state police face many difficulties, especially during medical emergencies, transport of perishable agricultural products and other economic activities due to the unfavorable climate and heavy rains, to as a result of which road communication is disrupted.

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Explore the new horizons that 5G brings to connected vehicles and V2X communication Wed, 16 Jun 2021 08:30:32 +0000

Connected vehicle technology is at the heart of ICT innovation in the automotive segment.

The interconnectivity of vehicles is an interesting solution that has helped reduce road accidents worldwide, which unfortunately killed 1.3 million people in 2018. Now we have to thank the vehicle-to-all technology (V2X) for integrating 5G technology and automotive software solutions to develop a new generation of smart automobiles that enhance the driver experience and reposition automakers for success.

How the vehicle connection enables communication with the external environment

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Railways plan to use 5 MHz spectrum to boost train mobile radio communications Tue, 15 Jun 2021 14:20:00 +0000

The railways plan to use the government’s five MHz spectrum allocation to significantly boost train mobile radio communications to improve safety and travel on its network, senior officials said on Tuesday. The spectrum will provide transparent long-term evolution (LTE) communication between operating train personnel and traffic controllers and maintenance personnel, they said.

This will improve safety and security on the rail network, officials said.

The project will significantly enhance train safety as well as traffic on the network, and it will be completed over the next five years for an estimated investment of Rs 25,000 crore, said Sanjeev Mittal, a member of the Council’s infrastructure. railways, during a press briefing. .

He said the spectrum allocation is for public safety services at stations and on trains.

This brings a strategic change in the operating and maintenance regime of the railways, Mittal said.

“This will help improve safety and increase the capacity of the line to accommodate more trains using the existing infrastructure. The modern rail network will lead to lower transport costs and increased efficiency,” he said.

“It will also attract multinational industries to set up manufacturing units to fulfill the ‘Make in India’ mission and create jobs,” Mittal said.

The goal of LTE for Indian Railways is to provide secure and reliable voice, video and data communication services for operational, safety and security applications, he said.

The system will contribute to the deployment of a modern in-cabin signaling system with automatic train protection, which will increase safety and throughout rail operations and also help in case of fog, the senior official said.

The national carrier said in a statement: “LTE will be used for critical voice communication with seamless connectivity in rail operations between the driver, guard, station master, rail traffic controller and maintenance personnel. “.

“It will also be used to monitor Limited CCTV (Live Feed) via CCTV cameras on trains to improve passenger safety,” he said. Mittal also said the railroads have undertaken the modernization of the signaling system.

This includes the provision of an Electronic Lock (EI) which is adopted to take advantage of digital technologies in train operations and to improve safety, he said.

So far, 2,221 stations have been equipped with this system through April 30, covering 34 percent of India’s railways.

Mittal said a political decision has also been made to provide an electronic lock in the future. In addition, 1,550 IE are expected to be delivered over the next three years. This will improve the safety and efficiency of rail operations, he said.

The railways have also used automatic block signaling to increase line capacity and as of April 30 this has been provided on 3,447 kilometers of road.

It plans to deploy this system on approximately 1,500 kilometers of high density and freight intensive roads.

The national carrier also commissioned the Automatic Train Protection (ATP) system to help the locomotive driver avoid human errors.

Railways with Indian companies have now successfully developed a cost-effective indigenous technology for ATP – called the Train Collision Avoidance System (TCAS), the statement said.

It was decided to adopt TCAS as the national ATP of India under the “AtmaNirbhar Bharat” mission.

TCAS was approved for 37,300 kilometers of road covering major roads in the first phase. The deployment of TCAS will eliminate train collisions due to human error and improve the speed potential of Indian railways, thereby reducing travel time, the statement said.

For this modernization of signaling and telecommunications, Indian Railways has considered an investment of nearly Rs 55,000 crore, he said.

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Helping Employees Overcome Digital Overload: How to Humanize HR Communication with Print Mon, 14 Jun 2021 20:33:14 +0000

The ongoing digital transformation and the acceleration of remote working due to the COVID-19 pandemic have led to an increase in digital communication at work. It’s an effective change for HR managers looking for a fast and inexpensive way to send communications. But as employees adjust to the day to day virtual connection to work, it becomes clear that digital communication is not always the most effective or meaningful way to communicate important messages.

First, these posts are competing with more content than ever before. Knowledge space workers, commonly known as white collar workers, are experiencing unprecedented levels of digital overload and burnout now that they are receiving on average 126 emails per day and spend around 3.1 hours of email checking per day.

And second, digital messages just aren’t as effective as print. Research reveals that being in the presence of a smartphone reduces available cognitive capacity and the feeling of being “constantly active” makes communication at a distance less efficient.

To further explore how employee communications have changed in recent years, FedEx Office worked with HR Dive to interview 179 executives and HR managers about their communications practices. Here are three important findings from the survey that reveal the important role print will play in humanizing communications for a remote hybrid workforce.

Communication trends are skewing digital

Despite increased attention to the topics of digital overload and digital fatigue, employee communications are still skewed toward digital, with around 69% of HR respondents indicating they use more digital communications products today than they do. they were not using it in 2019-2020 to provide communications to employees for onboarding, training and benefits.

Much of this change is due to the pandemic (63%), although some survey respondents cite that the format they are now using is more effective (49%) or that executive management initiated the change (13% ). The most popular formats are e-mail (66%), integrated communications software (51%) and paper products in the office or by mail (23%).

Going forward, around 48% of HR professionals say they plan to use primarily digital products, 38% plan to use a mix of digital and paper communications, moving towards digital, and 12% plan to use a mix of digital and paper communications products. bias towards paper.

For HR managers who want to bring a more personal and human touch, this represents an important opportunity to shift more communications about benefits, onboarding and training to print. “It’s human nature to be more involved in writing than in a scrolling screen,” says Tracy Brightman, General Counsel, SVP Legal & Human Resources at FedEx Office.

“When you receive something digitally, you have to work hard to examine the fine print and understand what is being communicated. As an employer you cannot send this and expect it to be meaningful, informative and demonstrative of the the investment a company makes in a team member. “

Print offers the opportunity for stronger culture and engagement

As HR executives adapt to hybrid work, corporate culture and employee engagement will be a priority; In reality, few executives are confident that their culture will survive a purely remote work environment. Printing stands out as an opportunity to humanize HR and create more meaningful connections between and between employees and the organization and between them through physical objects such as personalized wellness boxes and packages well-thought-out employee integration.

“Today’s employees have a deep need to feel like they’re part of the job, even when they’re no longer technically at work,” said John Sullivan, national accounts manager at FedEx Office. “Connecting with employees on paper addresses this need because it results in a physical element that employees can see, touch and experience during their day. It’s a tangible way to recognize your team members when so much about our work today is intangible. “

Sullivan shared some recent examples of business organizations choosing to create culture and engagement with personalized items for employees: In preparation for returning to the office after the pandemic, one company sent in branded insulated mugs and equipment personalized protection for his team; another company, in preparation for Black History Month, created and distributed 3,000 personalized diversity, equity and inclusion content kits consisting of a cup, notebook and personalized sticker, as well as a bestselling book on the subject. It only took a few weeks to launch and deliver the project, and employees were thrilled with the program as a whole.

Printing opens the door to recognition and rewards

Even as companies adapt to the post-pandemic world of work, the challenges of communicating with employees will become even more pronounced as part of the workforce remains remote. Finding ways not only to support the culture, but also to strengthen individual team members through tangible recognition and rewards, will be a critical factor maintain high levels of engagement and morale.

However, despite the fact that 27% of HR managers surveyed believe that the most engaging content delivered through print recognizes employee milestones, only 15% of those surveyed use printed materials for this purpose. This represents a valuable opportunity for employers to step in and provide that personal and human touch, especially when these touches are personalized for each employee.

By rewarding employees with personalized prints and promotional items, organizations also create special moments that employees can share through social media. Celebrating a milestone in such a tangible and physical way reinforces an employee’s positive feeling towards their employer while giving them the opportunity to share the news on their social media accounts, which can boost brand recognition.

Offer a reprieve to employees through print

The purpose and process of communication at work is changing. As more organizations embrace remote working and a digital approach to communicating with employees, HR managers have the opportunity to observe what really works for their teams and what could be improved. In many cases, this review reveals how overwhelming digital-only communication has become and that the best chance for effective communication is to diversify the formats HR uses to reach employees.

Integrating a variety of formats, including print, into employee communications is more than just an opportunity to communicate a message. It’s also a chance to show employees how much they matter in a way that stands out from a host of endless digital messages. As Sullivan says, “Nothing replaces the sense of extreme creativity that employers can bring to employee communications. ”

Ready to engage your employees in an impactful way? Click here at learn more about the enterprise printing solutions offered by FedEx Office.

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Communication failure Sun, 13 Jun 2021 21:30:00 +0000

Calls are growing for the government to ensure that data collected from Covid-19 applications is shared among state agencies as an effective way to fight the pandemic.

As the pandemic rages on, a host of technologies ranging from cloud computing and the Internet of Things (IoT) to digital health passes and telemedicine are adopted to address the crisis and ensure business continuity. businesses, making them likely to gain ground in the years to come.

Although the use of new technologies is increasing, some people are concerned about the effective use of the data collected, especially by state agencies, which still lack cooperation on information sharing to fight contagion.

A woman scans a QR code with the Thai Chana app. The platform has been criticized for its lack of data integration in tracking infected people. Somchai Poomlard


Manoo Ordeedolchest, an independent digital consultant, said Thais are able to embrace technology, are digital literate and know how to use technology for new opportunities.

“However, the major problem is the use of technology by the government sector. The government lacks cooperation and sometimes different departments even compete for recognition,” he said.

“State agencies still have outdated regulations that do not keep pace with new technologies or support the exchange of data between agencies. They do not have the spirit of teamwork.”

The government has inaugurated some anti-Covid apps, namely Thai Chana, Mor Chana and Mor Prom, but they are hampered by a lack of collaboration between agencies, Manoo said.

Dr Suthi Tuvirat, independent scholar and medical doctor, said the government must ensure transparency and good governance by disclosing necessary data to citizens.

The government should use Covid-19 rapid test kits for active testing and show the necessary information about vaccines being deployed and possible side effects, while educating the public on how the virus can spread and how it can spread. protect, he said.

According to Dr Suthi, Mor Chana and Thai Chana contact tracing apps do little to track people at risk due to the lack of data integration between the different agencies involved.

The systems must allow data sharing and allow the connection of different platforms, he said.

For example, when an emergency response call center receives a phone call to retrieve Covid-19 patients, the unit should be able to retrieve test results directly from the database using telephone numbers. patient identification.

Patient details and locations should also be pulled straight out of the system to make it easier for an ambulance to be picked up, Dr Suthi said.

State agencies need basic digital infrastructure and high performance computing to process a substantial amount of data in real time, he said.

Meanwhile, digital signature technology and blockchain would be useful for travelers’ vaccine passports.

Vaccination records may need to be entered on citizens’ smart cards rather than a paper book, Dr Suthi said.

Sahapon Patanakuha, managing director and founder of SmartContact Thailand Co, a healthcare and fintech startup, said a range of technologies have been used to deal with the crisis, but most of them use a design modular without being connected or integrated.

This could lead to redundant work and inefficiency, he said.

“When the data obtained from each system cannot be linked, these systems and information cannot be applied to crisis management or to creating practical and timely policies in a crisis,” Sathapon said. .

The distribution and management of vaccines could be facilitated by the use of digital technology. Varuth Hirunyatheb


He said vaccine passports, telemedicine, virtual hospitals and the formation of a national health information exchange are new features of the health services that are starting up.

Regarding technologies for the digital infrastructure of enterprises, Mr. Sathapon said that digital identification, autonomous identity, digital banking, officeless technology, online collaboration, decentralized autonomous organizations and software as a service is expected to be adopted in the post-pandemic period.

More investment is going into cutting-edge technologies as well as cutting-edge technologies, such as blockchain, cybersecurity, artificial intelligence, brain-machine interface and clean energy, which should give an edge to Thailand, he said.

Phichet Rerkpreecha, Managing Director of Line Thailand, said vaccination was key to the country’s economic recovery.

“The distribution of vaccines will be a challenge, but we have to work together as a nation to get it right,” he said.

“Communication will also play an important role. Accurate, organized and timely information will be essential to manage public expectations. Collaborations with the private sector will increase the efficiency of vaccine distributions and communications.

Cyber ​​security is paramount during the pandemic when many people are working from home.


Global tech giant IBM believes that a digital health pass is essential to allow businesses to return to a certain level of normalcy and help control the spread of the virus.

IBM Digital Health Pass, based on IBM blockchain and cloud technology, is designed to allow organizations to verify the health credentials of employees, customers, and visitors entering their site based on criteria specified by the organization, said Patama Chantaruck, vice president for Indochina expansion and general manager of IBM Thailand.

The Digital Health Pass should allow an individual to manage their information through an encrypted digital wallet on their smartphone and maintain control over what they share, with whom and for what purpose, she said.

As the world moves towards a return to normalcy, the use of health credentials, such as a report showing a recent Covid-19 test or vaccination status, can play an important role as long as access to these credentials can scale and be secure in a transparent and private manner, Ms. Patama said.

Hybrid cloud, powered by satellite cloud technology, will play a major role in innovation, security, data privacy and interoperability in IT and business environments, regardless of the location of the data, has t she declared.

Organizations need to automate to manage time-consuming business processes, reduce costs and increase efficiency, Ms. Patama said.

In March, IBM worked with US pharmaceutical company Moderna to support intelligent vaccine management with the goal of improving supply chain visibility and near real-time tracking of vaccine delivery.

In Thailand, IBM joined the Thai Chamber of Commerce and Large Enterprises in an effort to provide IT expertise to support vaccine management and distribution in Thailand, she said.

Digital signature and blockchain technology are required for travelers’ vaccine passports.


Dhanawat Suthumpun, chief executive of Microsoft Thailand, said the pandemic has led to accelerated digital adoption.

“In Thailand, the public sector needs greater agility to deal with highly unpredictable situations, and this can be achieved with a digital mindset,” he said.

The technology can be used to improve life during the pandemic in several ways, for example by developing an end-to-end holistic view of vaccine management, similar to supply chain management, Dhanawat said.

“We can also reduce the need for physical contact by using an online collaboration platform for remote interactions between patients and healthcare workers, while chatbots can lighten human workload and increase efficiency. sharing information with the public, ”he said.

“Data has essentially become the new oil in our world, and now is the time to make the best use of it by sharing and integrating data from various sources.”

Mr Dhanawat said the resurgence of Covid-19 has brought back widespread remote working policies and digital productivity continues to gain importance for business continuity.

Cyber ​​security will continue to be a major issue in this context, as people, data and devices are rapidly and largely decentralized to move businesses forward, he said.


Seth Ryding, head of sales for Telenor Connexion, an IoT company of Norwegian telecommunications giant Telenor Group, said Telenor is working with vaccine producers in Europe and North America to use IoT solutions to accelerate vaccine distribution.

The technology has yet to be introduced in Thailand, he said.

The Thai government has come under fire for its slow rollout of the vaccination, which has been blamed for an increase in infections over the past month.

Mr Ryding said the Covid-19 vaccine is very sensitive and requires a cold temperature.

“You have to make sure that the vaccine is not on display, and you have to be able to prove it at the end of the delivery,” he said.

“You also want to be sure of its temperature upon delivery so that you can make changes to your vaccination plan in cases where you know the vaccine has been damaged in transit.”

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