Communication – Creative Room 4 Talk Tue, 21 Jun 2022 15:21:07 +0000 en-US hourly 1 Communication – Creative Room 4 Talk 32 32 The Eight Principles of Successful Integrated International Communication Tue, 21 Jun 2022 14:45:07 +0000

SAY recently authored an article detailing the most effective path to successful global integrated communications – published on Plexus, our Associate Agency Partnership website: -international-integrated-communications/

Here is Louise Stewart-Muir’s take on what she thinks is the most ideal scenario for global communication. Let us know your thoughts and views on your experience!

If you are looking for globally integrated communication support, you are most likely thinking of three options; 1) global agency; 2) network of unaffiliated agencies; 3) internal marketing team – unfortunately each has its downsides. Global agencies are proving rigid and costly; Unaffiliated agency networks struggle with consistent communication and trying to manage your communications internally often leads to cultural misunderstandings. However, there is a fourth, more viable option, the “Associate Agency Partnership” which presents a comprehensive solution to each of the above challenges.

The associate agency partnership allows leading independent agencies to formally work with their counterparts in other countries to provide seamless and targeted services to international clients. These associated agencies choose to work together, share the same business philosophy and collaborate internationally. Not only does this approach provide the best expertise in the country to meet specific business requirements, but the formal alliance provides consistency and unity between all teams that is rarely found in unaffiliated networks of rival agencies.

By combining the best aspects of global agencies and unaffiliated networks, the associate agency partnership proves most effective in achieving the eight principles of successful integrated communication:

  1. Team Selection: Having the flexibility to use the right consultants for a particular task or market, working with the best talent in each country. A partnership of associated agencies provides this, allowing clients to select the composition of each team based on individual specialties;
  1. Effective collaboration: Consultants who work together by choice and not because of corporate ties and responsibilities tend to go the extra mile for each other. Associate agencies provide a structure that encourages the development of supportive relationships based on, but not entirely dependent on, common interests and a commitment to collaborate;
  1. Intimate knowledge of the country: Clients need to be reassured that there is real knowledge and expertise of the local market, such as knowledge of regulations, nuances of marketing practices in the region, relations with media and analysts and l cultural empathy in each territory in which they operate. Associated agency partnerships bring together leading local independent agencies to ensure this, which cannot be guaranteed by working with a single global agency, where the quality of teams in each country varies;
  1. Access to a Senior Advisor: When working with large global agencies, easy access to a senior attorney is often promised, but rarely provided. In an associate agency partnership, clients can speak to senior members of any team whenever they want, receiving in-depth insights and unique insights based on local market conditions and events;
  1. Extensive tools and previews: The associated agencies are distinguished by specialized sector expertise and a more personalized service, offering a better ROI and a transparent client-agency relationship. This covers public relations, influencer relations, demand generation, digital and content marketing, social and digital communications and the effective “transcreation” of marketing concepts and brand values. An associate agency partnership brings this level of service together in each country, creating a global team that is even more than the sum of its parts;
  1. Big doesn’t mean better: A common misunderstanding is that large global agencies have a higher caliber of consultant than mid-sized agencies. This is a massive misconception. Within medium-sized agencies, consultants have a greater opportunity to develop a fuller range of marketing skills and are not confined to one particular area of ​​the marketing mix, as is often the case in larger agencies;
  1. Customer satisfaction: Client satisfaction is essential to the commercial success of a medium-sized agency and the loss of a client has a much more negative impact on its results than for a subsidiary of a multinational. Ultimately, this makes freelance agencies ‘hungrier’, more focused on delivering tangible results that positively impact a client’s bottom line, which in turn means a better return on investment for contractors. clients.
  1. Flexibility: A partnership of associate agencies ensures that the client can quickly ‘mix and match’ to keep what works and eliminate what doesn’t. For example, with a global agency network, there is not much you can do if the client team in a specific territory turns out to be a weak link.

By Louise Stewart-Muir, Jnt MD, SAY Communications

Researchers hope fireflies will make it easier for robots to communicate Sun, 19 Jun 2022 21:46:04 +0000

The Great Smoky Mountains National Park's synchronous fireflies flash in waves across the hills of the Elkmont region as part of their two-week breeding season.  Researchers at the University of Colorado are studying synchronous fireflies in the Great Smoky Mountains to determine if understanding how they communicate could aid the development of robotic communication.  (Tom Sherlin/The Daily Times via AP)

The Great Smoky Mountains National Park’s synchronous fireflies flash in waves across the hills of the Elkmont region as part of their two-week breeding season. Researchers at the University of Colorado are studying synchronous fireflies in the Great Smoky Mountains to determine if understanding how they communicate could aid the development of robotic communication. (Tom Sherlin/The Daily Times via AP)


Researchers at the University of Colorado are studying synchronous fireflies in the Great Smoky Mountains to determine if understanding how they communicate could aid the development of robotic communication.

Fireflies “need to solve complex problems while communicating in large groups, which is what computers need to do,” University of Colorado Boulder computer scientist Orit Peleg told the Knoxville News Sentinel. “So maybe there’s something interesting that we can learn about them and apply them to man-made systems.

Semi-autonomous robots communicating with flashes of infrared light could be used to locate victims after a natural disaster, for example.

Researchers who stayed at the park on the Tennessee-North Carolina border earlier this month to study fireflies at their peak included graduate student Owen Martin and postdoctoral researcher Raphael Sarfati. Their research combines computer science, physics, engineering and biology.

The coordination required for thousands of fireflies to flash together is not well understood. A group of fireflies will chain together. Other more distant fireflies will follow. The synchronization radiates like ripples on a pond.

Male fireflies hover and flash to signal females. The females rest on the ground and throw back lightning at the correct male species. Timing is thought to help this firefly species distinguish itself from other species with different flash patterns.

As part of the study, the Martin said he would catch several male fireflies and try to get them to synchronize their flashes with a flashing LED.

“We’re going to start flashing like a firefly next to a real firefly and see how they interact,” Martin said. “We’re trying to see if we can form a periodic signal in the fireflies.”

Meanwhile, Sarfati said he would record the flicker with 360-degree cameras to study how it spreads.

“I’m interested in trying not to interfere with the natural world as much as possible,” Sarfati said. “I like to see what happens in an undisturbed environment.”

Peleg said the blinking is like Morse code, and the signal is probably as close to computer language as any communication between living things.

“It’s really a goldmine because there’s so much we don’t know,” Peleg said.

]]> Reopen lines of communication | News, Sports, Jobs Sat, 18 Jun 2022 06:01:21 +0000

On Thursday evening, Weirton Council and the Weirton Park Board met in a public workshop to air some of their issues.

The park board members have a series of improvement projects they would like to tackle, but not enough money to move forward on most of them. They claim the council failed to respond to some of their earlier requests for discussion. Council members said they were unaware of many of these requests. This is a completely different problem, but which feeds these reflections.

As part of a developing habit, I took a photo and posted it to a few of my work-related social media accounts along with a brief explanation of the meeting. The full article would be published online and printed the following day.

I woke up Friday morning with some responses to my photo post.

One was from a former council member who mentioned Weirton’s business and professional tax revenue as a possible source of funds for hobby projects. The individual mentioned that when the B&O structure was changed several years ago, under a previous administration, one of the hopes of some members at the time was to invest in recreation, as it was a priority residents with whom they spoke.

The other comment was from a resident who was trying to accuse me of helping cover things up for the city and claiming the workshop was some sort of top secret executive meeting.

As I mentioned earlier, the workshop was open to the public. We received a notification on Tuesday (after we had already gone to press for the day), but an announcement appeared in our print edition and website on Wednesday. Several residents were also present.

There has been talk of the two groups starting to meet quarterly, with another workshop scheduled for September.

That’s good, because that gets to the root of the real problem here.

In many aspects of our community, there has been a breakdown in communication and cooperation. Whether the result of misunderstanding, ignorance, or a deliberate plan, those who are meant to lead have instead split into small groups to work on their own individual projects, often creating conflict with others.

I’m in no way trying to pretend that we’ve ever been in this perfect symbiotic co-op where everyone got along and danced in flower-covered meadows, but most of the time the different groups were at least going up the facade to pretend to be willing to work together.

We talk about building for the future of the Weirton area. Those in positions of trust emphasize economic development efforts, which is all well and good, but if you invest in one area and ignore everything else, does that really do people any good?

I hope that last night’s meeting is really the first of a long series and that it will help to improve the problems between these two specific bodies. There are personality clashes of course, but these should be put aside for the greater good.

My other hope is that this is not the only effort for the betterment of our community. For a time, the city provided an annual update from the mayor through an address on the state of the city. It might be a good idea to consider bringing them back. Council members, if they are not already members, should hold periodic town hall meetings to meet their constituents. Emails and phone messages are easy to ignore. Face-to-face, you have to listen and respond.

Roundtables with local non-profit organizations, the chamber of commerce, civic groups and others would also be a plus.

Open dialog lines. Come together. You can’t have “Success in unity” without a desire to at least listen to each other.

(Howell, a Colliers resident, is editor of the Weirton Daily Times, and can be reached at or followed on Twitter @CHowellWDT)

Today’s breaking news and more to your inbox

Small Satellite Services Market Investment Analysis Thu, 16 Jun 2022 06:50:37 +0000

Global Small Satellite Services Market (Before-After Covid-19) Analysis of size and forecast until 2030: The global Small Satellite Services research report on Small Satellite Services Market is the product of a brief review and in-depth analysis of realistic data collected from the Global Small Satellite Services Market 2022. The data was collected based on the manufacturing drifts of small satellite services and demands related to services and goods.

Download Free Sample PDF Small Satellite Services Report @

Due to increase in partnership activities of key players in the small satellite services industry over the projected period, North America accounted for the $xxx million share of the small satellite services market in 2022

Top Small Satellite Services Key players included in this research: Globalstar, Inmarsat, Iridium Communication, Viasat, KVH Industries, Echostar

Main types and Applications present in the small satellite services market as follows:

By type CubeSat Nanosatellite Microsatellite Minisatellite By application Government and military non-profit organizations

A flawless example of the latest developments and game-changing strategic changes enables our clients to enhance their decision-making skills. Ultimately, it helps to work with perfect business solutions and execute innovative implementations. The Global Small Satellite Services Market 2022-2030 The report highlights the latest trends, growth, new opportunities and latent tricks.

[We are currently offering Special Discount on Small Satellite Services report because of Covid-19 please share you budget so we can help you to deliver our service]

In addition to statistics for small satellite services, most of the data obtained is presented in graphical form. The global small satellite services market study shows in detail the functioning of the major market players, manufacturers and distributors. The study also describes the restrictions and factors influencing the global demand for Global Small Satellite Services Market.

Small Satellite Services Special Discount Report Buy It Now @

Frequently Asked Questions:

  • How fast is the market for small satellite services expected to grow?

Year-over-year growth for 2022 is estimated at XX% and incremental market growth is expected to be $xxx million.

  • Who are the key players in the Small Satellite Services market?

Globalstar, Inmarsat, Iridium Communication, Viasat, KVH Industries, Echostar

  • What are the main market drivers and challenges?

The demand for ASW capacity building is one of the major factors driving the small satellite services market.

  • What is the size of the North America small satellite services market?

The North America region will contribute XX% of the small satellite services market share

Check Feasibility & Get Custom Report for Small Satellite Services @:

This helps to understand the overall market and to recognize the growth opportunities in the global Small Satellite Services Market. The report also includes a detailed profile and information of all the major Small Satellite Services Market players currently active in the global Small Satellite Services Market. Companies covered in the report can be assessed on the basis of their Latest Developments, Financial and Business Overview, Product Portfolio, Key Small Satellite Services Market Trendslong-term and short-term business strategies by companies in order to remain competitive in the small satellite services market.

Regions & Countries Mentioned In The Small Satellite Services Market Report:

Small satellite services industry North America: United States, Canada and Mexico.
Small satellite services industry South and Central America: Argentina, Chile and Brazil.
Small satellite services industry Middle East and Africa: Saudi Arabia, United Arab Emirates, Turkey, Egypt and South Africa.
Small satellite services industry Europe: UK, France, Italy, Germany, Spain and Russia.
Small satellite services industry Asia Pacific: India, China, Japan, South Korea, Indonesia, Singapore and Australia.

The Small Satellite Services report analyzes various critical restraints, such as item price, production capacity, profit and loss statistics, and transportation and delivery channels that influence the global market. It also includes the examination of significant elements such as Small Satellite Services market demands, product trends and developments, various organizations, and effect processes in the global market.

Buy Full Copy of Global Small Satellite Services Report @

A methodically organized market analysis study on small satellite services is based on the primary and secondary tools. It illustrates the collected data in a more communicative and descriptive way encouraging the consumer to develop a well-structured strategy to grow and improve their businesses on schedule.

Find more research reports on the small satellite services industry. By JC Market Research.

About the Author:

JCMR’s global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities, but also to empower and inspire you to create visionary growth strategies for the future, through our extraordinary depth and breadth of thought leadership, research, tools, events and experience. that help you turn your goals into reality. Our understanding of the interplay between industry convergence, megatrends, technologies and market trends provides our clients with new business models and opportunities for expansion. We are focused on identifying the “Accurate Forecast” in each industry we cover so that our clients can reap the benefits of being early market entrants and can achieve their “Goals and Objectives”.

Contact us:


Mark Baxter (Business Development Manager)

Phone: +1 (925) 478-7203


Join us on – LinkedIn

Mynaric acts as the sole laser communications provider for Northrop Grumman under the U.S. government’s Milestone program Tue, 14 Jun 2022 14:23:19 +0000

Receive instant alerts when news is published about your stocks. Claim your one week free trial for StreetInsider Premium here.

In March 2022, Mynaric received the largest order for optical communications terminals to date under the Space Development Agency’s Tranche 1 Transport Layer program

LOS ANGELES, Calif./ACCESSWIRE/June 14, 2022/ As previously announced, Mynaric (NASDAQ: MYNA)(FRA:M0Y) has been selected by Northrop Grumman (NYSE: NOC) to deliver CONDOR Mk3 optical communications terminals under a flagship US government program. Northrop Grumman has been selected by the Space Development Agency (SDA) to supply 42 satellites to the Tranche 1 Transport Layer program that will meet the critical needs of the US National Defense Space Architecture (NDSA). The $36 million deal, which was announced on March 21, 2022, makes Mynaric the sole provider of optical communications terminals for Northrop Grumman under the program and expects product deliveries primarily in 2023 and 2024. Against this backdrop, Northrop Grumman today announced a successful demonstration of a secure networked laser communication system for proliferating LEO constellations using Mynaric’s optical communication terminals.

The agreement marks the largest optical communications terminal order placed specifically with Mynaric and announced to the general government market to date, confirming the industry’s trajectory to acquire and deploy industrialized laser communications systems at scale in rapid growth. Mynaric has focused on developing products and manufacturing capabilities that enable the deployment of large-scale optical communication terminals since its inception and has invested heavily in scalable manufacturing and market-leading products over the past few years.

“We congratulate Northrop Grumman on winning this milestone program providing advanced capabilities to the U.S. government, successfully demonstrating early capabilities, and paving the way for how commercial supply chains can be leveraged by government users now. and in the future,” said Mynaric CEO Bulent Altan. . “We are proud to have been selected by Northrop Grumman to supply them with our industrialized products and I would like to thank the entire Mynaric team who have worked tirelessly to make this possible. This historic purchase of optical communication terminals in the government market is proof that we have arrived in the industrial age of laser communications.”

“We are extremely pleased to have been selected by Northrop Grumman for this mission-critical technology for the SDA Transport Layer Slice 1 mission requirements,” said Mynaric CCO Tina Ghataore. “Our CONDOR Mk3 Optical Communication Terminal is the right choice to meet the goals set by the SDA for their proliferating LEO network. Our team continues to innovate on our products, and as a company, we are investing ahead of the needs of the market, to be well positioned to serve our growing customer base.”

About Mynaric

Mynaric (NASDAQ: MYNA)(FRA: M0Y) is leading the laser communications industrial revolution by producing optical communications terminals for air, space and mobile applications. Laser communication networks provide connectivity from the sky, enabling ultra-high data rates and secure, long-distance data transmission between moving objects for wireless land, mobility, airborne and space applications. The company is based in Munich, Germany, with additional locations in Los Angeles, CA, and Washington, DC.

For more information, visit


See the source version on

Improve your communication skills by enrolling in the Straits Times English Masterclass Sun, 12 Jun 2022 21:00:00 +0000

SINGAPORE – You have ideas. You want to make an impact with them. But do words sometimes seem to get in the way?

When it comes to communication, it’s often best to keep it clear and simple.

That’s what The Straits Times English Masterclass (Executive Edition) aims to help you do – spot and avoid common pitfalls in the language so you can write and communicate better.

“The trick is to just write plainly, but a lot of people find that difficult,” said Angelina Choy, editor of the Straits Times Forum, 60, who runs the course.

A veteran ST employee, Ms. Choy edits dozens of letters to the editor before they are published in the paper and has more than 30 years of expertise in editing, writing, visual journalism and training. She is assisted by Straits Times Invest editor Tan Ooi Boon, 54.

More than 2,000 adults have taken this course since its launch in 2019.

Mr. Tan, who also oversees the ST Masterclass program, said of the one-day in-person workshop: “Companies and organizations that want to better engage with their stakeholders should send their communications managers to our course so they can pick up some great deals.”

For those interested in using infographics and numbers to tell a story, there’s a Visual Masterclass taught by Associate Art Editor Simon Ang, 56. The award-winning graphic design journalist, who will use hands-on exercises during the session, said: “The course will prepare beginners to deal with graphics right from the start.

“They will determine which visuals to associate with information and data. Tips and methods will also be shared to improve their presentation skills, along with case studies.”

Those short on time can consider shorter courses of two to four hours each, such as Business Presentation, Cyber ​​Security, and Creative Writing for adults, and English Writing, Creative Writing, and Public Speaking for students.

High school students who want to write better can sign up for the online essay writing masterclass led by Ms. Debra Ann Francisco, 45, a teaching specialist at The Straits Times Schools, who uses news stories to impart critical writing skills.

Ms. Francisco has been a teacher of English and literature in Ministry of Education schools for over 14 years, and has been a specialist in teaching news in education and a developer of educational content for student publications The Straits Times IN and Little Red Dot for the past 10 years. .

She said: “The course aims to teach students how to incorporate current events to make their written content more authentic.

“It will also sharpen their understanding of the world and build their vocabulary for writing essays through ST reporting.”

  • Visit to register and learn more about ST Masterclasses.
“He’s the king… It’s essential to have that rapport like you would with Kareem, like you would with Michael Jordan” Sat, 11 Jun 2022 04:46:33 +0000

James Worthy underlined the importance for LeBron James and Darvin Ham to have good communication to succeed.

LeBron James and Darvin Ham must maintain good communication

The three-time champion and LA Lakers legend said:

“[LeBron’s] the king. … It’s key to have that rapport like you would with Kareem, like you would with Michael Jordan.

youtube cover

With any new coach, it is important to have good communication with the team. However, maintaining that with a player like LeBron James comes with its challenges.

Often referred to as ‘LeGM’, James has been criticized for the influence he has had on past team decisions. Some say he’s to blame for this year’s hiccups with Russell Westbrook, after LeBron was the driving force behind his acquisition.

Being able to keep a good line of communication open with LeBron James allows the relationship to grow honestly. LeBron and Ham having a history together helps. They may have only shared the pitch as opponents for a short time, but that’s ancient history nonetheless.

James Worthy spent his entire career with the Lakers and, as a result, shared the floor with greats like Kareem Abdul-Jabbar. Also playing against a young Michael Jordan, Worthy has seen what it takes for coaches to manage players with big personalities.

LeBron has expressed excitement for Darvin to start working with the Lakers, so he appears to support the decision. It’s a good idea for the future, as James is usually not one to rule out players or coaches.

“The King” can use his influence to push team decisions that some players don’t get the chance to make. However, LeBron arguably earned that right. This year may not have paid off as Los Angeles fans had hoped, but James’ influence still lured Carmelo Anthony and Russell Westbrook to the same team.

There aren’t too many players who have such an attraction in the league. His appeal is a combination of the allure of playing with him and the influence James has on HQ.

Being able to manage this level of influence can be difficult for some coaches. Many coaches would find it hard to stomach a player making decisions he should be making. LeBron and Darvin having a history, no matter how small, is an advantage the former coaches didn’t have.

Nippon Paper Industries Announces Repricing of Printing Paper and Corporate Communication Paper Thu, 09 Jun 2022 05:12:05 +0000

Press ReleasesNippon Paper Industries Announces Repricing of Printing Paper and Business Communication Paper

June 09, 2022

Nippon Paper Industries Co., Ltd.

Nippon Paper Industries Co., Ltd. (Chairman: Toru Nozawa) announced price revisions for printing paper and corporate communication paper in the domestic market to all its branches.

1. Product subject to price revision

General printing paper

General business communication paper

2. Markup

Printing paper Minimum 15%

Corporate communication paper Minimum 15%

3. Implementation schedule

New prices will apply from products shipped on August 1, 2022.

4. Reason for implementation

Since the announcement of the price revision in November 2021, fuel prices and logistics costs have continued to rise rapidly given the dramatic changes in global affairs, and the sharp depreciation of the yen has aggravated the situation. Despite continued cost reduction and other measures taken by the Company, it has not been able to fully offset the cost increases and has therefore decided to review product prices again.

Nippon Paper Industries Co., Ltd. (Chairman: Toru Nozawa) announced price revisions for printing paper and corporate communication paper in the domestic market [A1]to all its agencies.

[A1]in the internal market」は原文に対応する箇所はありませんが、過去の事例を参考に入れております。<_o3a_p>


Nippon Paper Industries Co. Ltd. published this content on June 09, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on Jun 09, 2022 05:11:00 AM UTC.

]]> Communication, development and health care: Richmond Hill residents share their expectations for future MPs Tue, 07 Jun 2022 07:01:34 +0000

As the dust from the provincial election settles, residents of Richmond Hill expressed their expectations for newly elected MPs and the issues that matter most to them.

The Liberal asked six residents of the ridings of Richmond Hill and Aurora—Oak Ridges—Richmond Hill what they hoped for from their next provincial representatives. Here’s what they had to say.

Communication is key for local business owner Kate Jiang and Aizick Grimman, a father who runs his own business.

“I hope the MP can communicate with residents and represent his constituency to make their voices heard at Queen’s Park,” said Jiang, who has lived in the Richmond Hill constituency for 10 years.

The Chinese immigrant said she hopes the information can be made more accessible to new immigrants who do not speak English well to ensure their input can be heard by the government on important local projects such as than transportation and development.

“I would like a representative to actually answer voter calls,” said Grimman of the riding of Aurora—Oak Ridges—Richmond Hill.

“Overall, it would be great if either side recognized the basic reality that little children don’t have to take any vaccines,” he said. “Parents like me who take the threat seriously have no representation. … I have reduced my work to 1-2 days a week to keep us afloat while keeping the children at home.

Tyler Barker, a Aurora—Oak Ridges—Richmond Hill Riding resident and advocate for disability and accessibility issues, also spoke about his expectations in the field of health.

“I want any government member elected here to improve health care…I want to see more checks and balances to where the money is going to these for-profit agencies and not just shoveling in the money.”

Meanwhile, development and the environment are top concerns for many residents the Liberal has spoken to.

The biggest issue for Marj Andre, a well-known community leader who lives in the Richmond Hill constituency, is the massive proposed development in the high-tech Transit-Oriented Community (TOC) on Yonge Street and the Freeway. 7.

“I hope the next MPP will be more tuned in to how to build a good community and understand what it really means to build a good community in Richmond Hill,” Andre said.

The provincial government has issued two ministerial zoning orders to expedite the development of two TOCs, including Richmond Hill. It will bring to the city 33 towers whose height varies from 40 to 80 floors, doubling the density and the height initially planned for the district.

The High Tech TOC is one of several developments being planned or under construction across the city that have faced public denial due to livability concerns.

“I think it was (Richmond Hill) a lot nicer before than it is now because of these huge buildings. I know they’re for housing, and I’m actually for housing. But somehow I think they lose the natural stuff and go to these high rise buildings. And the traffic just gets unbearable,” said Nahid Missaghie, an Iranian immigrant who has lived in Richmond Hill for 35 years.

Carol Davidson of Oak Ridges said: “There has been an explosion of development proposals in Richmond Hill over the past four years…We need leadership that recognizes that a healthy economy must include an environmental plan, regardless of party.

Jiang said she expects Richmond Hill to continue to develop as a modern city in the future, noting “not just a place to live and live, but no support facilities. Nobody wants that, right? »

STORY BEHIND THE STORY: Journalists Sheila Wang and Kim Zarzour spoke with residents of Richmond Hill about their hopes and expectations for future MPs.

]]> SGCA Creates Four New Sub-Categories in “Best Government Communication Systems – Arab World” Award Sun, 05 Jun 2022 13:03:09 +0000

  • The new awards, encompassing the United Arab Emirates and the Arab world, target best practices, training and education, and initiatives for older people and people with disabilities
  • Registrations are open on until July 14

Sharjah: The International Government Communication Center (IGCC), an initiative of the Sharjah Government Media Office (SGMB), has called on governmental, semi-governmental and non-governmental organizations in the UAE and the Arab region to submit their Entries for the four new sub-categories have been submitted for the “Best Government Communication Systems – Arab World” award in the upcoming 9th edition of the Sharjah Government Communication Award (SGCA).

The awards aim to honor and support public and private entities and their initiatives that successfully enhance effective communication with their target audiences.

Four new subcategories

Nominations in the four new subcategories of the “Best Government Communication Systems – Arab World” award can be made via direct submissions until July 14.

The first prize in the “Practices” sub-category will be awarded to an entity that has created a positive impact through the implementation of best practices and has adopted effective communication tools to improve the image of the organization at the levels national, regional and global. .

The evaluation criteria for this award category are based on the methodology used, including the formulation of objectives and an overall vision within a strategic framework consistent with the objectives of the organization. It also assesses the use of technology and media to serve the goals of the initiative and create a mechanism for implementing the idea that effectively meets the needs of society.

Training and education

The award under the second sub-category, “Training and teaching activities or academic programs in support of government communication objectives”, is awarded to an organization that has participated in training, teaching or teaching to improve the skills of its employees in government communication and to strengthen effective communication with the public, the media and digital platforms.

The award evaluation criteria are based on annual training, education or study plans that support the organization’s government communication needs and develop employee skills. The judging panel will also assess how various tools were used to increase employee awareness and proficiency, particularly in digital skills, in addition to assessing the extent of senior management support.

Elderly and people with disabilities

The awards in the third and fourth sub-categories – “One System for People with Disabilities” and “One System for Older People” – will reward entities presenting original ideas, initiatives and services adhering to effective government communication strategies aimed at to help the elderly. and people with disabilities to communicate effectively and easily, whether as employees or as customers.

The jurors will select the winners of the two sub-categories based on the organization’s strategies and the use of innovative approaches to stimulate constructive communication with seniors and people with disabilities. Applicants will also be assessed on the effective use of modern technology to enhance positive change and positively impact seniors, employees and customers with disabilities.

Submission Guidelines

Applications for the 9th edition of the SGCA must be submitted online via and must include a video – no longer than 5 minutes – which presents the initiative, and a Word document with the name and logo of the SGCA. entity, name and brief of the initiative, date of submission, table of contents and a foreword. The document must also include details on strategies, objectives and results, in accordance with the submission criteria for each award category and must not exceed 1,000 words.