Interesting topics – Creative Room 4 Talk Wed, 23 Nov 2022 04:00:22 +0000 en-US hourly 1 Interesting topics – Creative Room 4 Talk 32 32 Did Prince Charles’ insecurities affect his ambitions for the crown? Wed, 23 Nov 2022 02:45:00 +0000

From the first episode itself, season 5 of The crown focuses on Prince Charles’ (Dominica West) ambitions to take the reign of the monarchy from his mother (Imelda Staunton), who was in the 40th year of his reign. Whether The Sunday Times poll showed that the institution was suffering from “Queen Victoria Syndrome”, the heir apparent strongly believed that it was time for a radical change in the way the institution conducted itself. At first glance, Prince Charles embodies everything a modern monarch would look like – a passionate, thoughtful, and energetic individual who wishes to use his powers for the greater good. But as the season progresses, it becomes clear that there were contradictions in his character – ones that, while making him an ideal candidate for a future king, also kept what he really wanted away from him for a while. so long. If anything bothered Prince Charles, it was the questions aimed at his ability to do a better job than his mother was doing. The questioning of his abilities seems to trigger his insecurity that he won’t be able to prove himself worthy of the one job he was ever destined for – to one day become the King of England. But was he so insecure and afraid of losing the throne in reality?


The Sunday Times poll that never was

Picture via Netflix

A survey published in The Sunday Times is what proves to Prince Charles the possibility of being crowned king when he discovers that the Queen’s popularity is declining among the masses. Prince Charles’ strong ambition finds expression in a satisfying smile when he hears the words ‘irrelevant’, ‘old’, ‘expensive’ and ‘disconnected’ used for the Queen, his mother. In the waning image of the Queen, it is shown that Prince Charles has found the opportunity to shine his image as the better and brighter prospect whose time has come to seize the scepter. In reality, however, no such poll has been published by The Sunday Times. Therefore, it is debatable whether then-Prince Charles really rejoiced in the downward curve of Queen Elizabeth II’s fame.

Despite no evidence of the exact poll which becomes almost the foundation of Prince Charles’ justification to convince others of the Queen’s incompetence in season 5 of The crown, there is reason to suggest that the queen did not enjoy the heights of popularity in the 1990s unlike the majority of her reign. However, a poll conducted by Ipsos MORI was published in 1990, long before it was described in The crown. The poll results strongly suggested an increase in interest in seeing Prince Charles as the king, but that was all subdued by the disaster the rest of the decade has proven to be for the current king, thanks to a series of disastrous events, including the withering marriage to Princess Diana, a much-loved figure in her own right. But the existence of the poll suggests that the creators of The crown used real facts to set up the whole conversation around the Queen’s abdication, but there is no indication that Prince Charles at the time saw any significant personal benefit in it.

Prince Charles and Princess Diana’s second honeymoon

Picture via Netflix

In the first episode of season 5 of The crown, Prince Charles and Princess Diana (Elisabeth Debicki) are seen leaving for what has been dubbed the “second honeymoon” for the couple. Obviously, the couple seems to be doing a number in front of the row of photographers gathered to immortalize the future King and Queen of the country. Already nearing the end of their tumultuous marriage, the couple decide to give the attendees some of their “old magic” before setting off on their journey. In fact, the royal couple made that second honeymoon in 1991 in Naples almost a year before announcing their separation in 1992. One can easily assume that the differences were on the rise. As early as 1988, news of the cracks in the relationship between Prince Charles and Princess Diana had become public knowledge. The crown portrays the honeymoon as a desperate attempt to extinguish the flame that shrouded the royal relationship. There may be some truth to this, given the royal family’s tendency to cover up debacles with big PR campaigns.

The first episode, “The Queen Victoria Syndrome”, puts the couple’s differences in the spotlight when the two are seen arguing over a simple issue at the dining table in front of their friends. With this particular unwitnessed dining table conversation, at least officially, it’s safe to say it’s an item that’s fictional at best. But the most interesting and controversial aspect, in its truest sense, of the entire season comes when Prince Charles decides to take time off in the middle of the honeymoon for a speech, which turns out to be with Prime Minister Major. This conversation between Prime Minister John Major and Prince Charles is by far one of the most contentious topics of debate after Season 5. Here, The crown too establishes that Prince Charles viewed his ambition to be king as more important than his own marriage.

RELATED: ‘The Crown’ Season 5 Highlights How Marriages Are an Act of Duty, Not Love

Did Prince Charles lobby against the Queen?

Picture via Netflix

In the conversation that follows between the Prince and the Prime Minister at Highgrove, the former strongly suggests that it is time for a change while the latter advises that it is not wise to be led by the polls, which come and go. come according to Major. Unlike the many other events of the season, a judgment on the authenticity of this conversation has already been made, and that too by none other than one of the participants – John Major. Former Prime Minister John Major, through his spokesperson, said The Guardian in a statement released a month before the Season 5 premiere of The crown, that no such conversation ever took place, refuting Prince Charles’ allegation of lobbying against his mother. The statement went so far as to call the depiction “false” and “fiction”.

The rubbish of the supposedly fictitious conversation by John Major himself leaves very little chance of the truth of the whole affair coming out, given that the only other person who can confirm whether the conversation took place is King Charles. . But more importantly, the former Prime Minister’s revelation calls into question the whole argument made by Peter Morgan and his team when portraying Prince Charles on screen, unless there is another angle of the story that managed to escape the public eye. Either way, it’s safe to say that there isn’t enough evidence to support the claim that Prince Charles was ambitious to the extent that he is shown in The crown. In this aspect, one can understand that a few creative liberties (or maybe more) were taken by the creators to add drama. As insecure as he is, Prince Charles may not be as desperate to become the king as he is depicted.

Impact of Prince Charles’ ambitions on his marriage

Picture via Netflix

Similar to when Prince Charles decides to leave his “honeymoon” to have the fictional conversation with Prime Minister John Major, there are also other instances that clarify the prince’s priorities. Prince Charles never paid attention to Princess Diana’s worries or desires – a concern expressed by the Princess herself in Andrew Morton’s book Diana: her true story. However, it is highly debatable whether the relationship between the two was heavily influenced by Prince Charles’ focus on his public life. According to Morton’s book, Diana knew about Camilla Parker’s affair with Prince Charles from the earliest days of her marriage. On the other hand, Prince Charles passed the burden of the eventual marriage breakdown onto Princess Diana if Jonathan Dimbleby is to be trusted. The Prince of Wales in which he claimed his relationship with Mrs Parker was not rekindled until after the Duke and Duchess of Wales split.

In essence, neither The crown nor does any historical account describe the royal wedding as having been affected by Prince Charles’ personal motives. In fact, Prince Charles’ marriage to Princess Diana was a compromise from the start, as a woman fit to be queen was chosen rather than a companion. It is possible that Prince Charles also agreed to the marriage after considering future prospects as king. Nonetheless, it was true that Prince Charles shared a relationship with Ms Parker even before the split from Princess Diana, as the whole ‘tampongate’ fiasco proves.

Picture via Netflix

But despite everything, if Prince Charles’ motivation to become king was as strong as it is portrayed in The crown In season 5, he would have found only more reasons to save the marriage with Princess Diana. With Prince Charles choosing to foster an illicit affair while strongly aspiring to become king, The crown hesitates in the representation of the future king while the contradictory choices that the character makes oppose one motive to another.

There is a saving grace in portraying Prince Charles as a man who wants to oust old ways of thinking within the monarchy. It’s possible Prince Charles went on with his relationship with Camilla Parker Bowles thinking there was nothing wrong with it. However, for a man who has lived so long in the system, it was expected that he would not violate the basic laws of the system if he ever wanted to rise to the top of it. Prince Charles’ life and choices stand in stark contrast to the desperation portrayed by his real-life counterpart with nothing robust to suggest the scale of ambitions and insecurities of the real individual.

Season 5 of The crown tries to give different shades to Prince Charles. On the one hand, he is portrayed as the bold and invulnerable future king who is ready to face the challenges in his path. On the other, he appears as an immortal in mortal form who is exposed to all the weaknesses and insecurities of an ordinary man. If this contradiction could have weakened the logic of Prince Charles’ choices in The crown, it can be said that the life of any royal is not free from such contradictions as everyone has to stand on the divine pedestal while being exposed to the troubles of human life. Although Prince Charles may have faced the failure of his monarchical ambitions and his marital relationship for many reasons, there is no evidence to suggest that his insecurities played such a central role, as shown The crownpenultimate season. Rather, his fate evoked a system that barely showed mercy to those who didn’t always play by its rules.

]]> Winston Marshall has no regrets leaving Mumford & Sons after being ‘canceled’: ‘I’m released’ Thu, 17 Nov 2022 07:00:39 +0000

New York, New York- Musician Winston Marshall says he doesn’t regret leaving the folk rock band Mumford & Sons and the exhilarating experiences that accompanied them to speak more freely about taboo subjects.

Back on the road after two years since before the COVID-19 pandemic, Marshall, who co-founded and played banjo for Mumford & Sons, chatted with Fox News Digital ahead of a gig in New York’s SoHo during a event sponsored by the Foundation Against Intolerance and Racism (FAIR). FAIR is described as a “non-profit, non-partisan and pro-human organization”. Having played only a handful of times over the past few years, Marshall jokingly pleaded that expectations would remain “low”.

“I’m thrilled to be back,” Marshall said. “I played songs that I wrote over the past few years, but playing alone with a guitar. And I enjoyed it a lot. The crowds were very attentive, listening. It’s nice to play the songs stripped down and letting the lyrics and melody do the work. It’s great.”


Winston Marshall of Mumford &; Sons performs during the Okeechobee Music Festival at Sunshine Grove on March 8, 2020 in Okeechobee, Florida.
(Photo by Tim Mosenfelder/WireImage)

Marshall fell victim to the cancel culture last year after tweeting his support for a book by conservative author Andy Ngo that exposed Antifa’s left-wing radicalism, “Unmasked: Inside Antifa’s Radical Plan to Destroy Democracy “.

At the time, Marshall called the book “significant” and praised Ngo. He expanded on Tuesday, saying anyone who cares about black lives should be appalled by the violence that erupted during the riots following the death of George Floyd in Minneapolis.

“My hill that I ended up dying on, which I didn’t think it would be, was far-left extremism in the United States,” Marshall recalled. “If you care about black lives, as Black Lives Matter supporters claim, don’t you care that all those black businesses were destroyed during the riots? You don’t care that 19 people were killed during the first 14 days of the riots?

“And that doesn’t mean we don’t care about trans people or we don’t care about black people,” he continued. “Of course we care about ourselves. But we have to look at the big picture, otherwise we’re not helping anyone. So people should care about these issues. I certainly do.”

While Marshall first apologized after the backlash for his tweet about Ngo’s book, he later wrote a blog post signaling his decision to leave Mumford & Sons and speak more freely about topics close to his heart. .

“No need to have regrets,” he told Fox News Digital. “You have to move on and look forward in life. Things are what they are, and I really appreciate the work I’m doing now.”


Winston Marshall of Mumford &;  Sons performs during the Okeechobee Music Festival at Sunshine Grove on March 8, 2020 in Okeechobee, Florida.

Winston Marshall of Mumford &; Sons performs during the Okeechobee Music Festival at Sunshine Grove on March 8, 2020 in Okeechobee, Florida.
((Photo by Tim Mosenfelder/WireImage))

Marshall took full advantage of his newfound freedom. As host of “Marshall Matters,” a podcast on The Spectator, the musician found a platform to delve into some hot topics, some of which he said he was surprised he was so passionate about. .


Marshall had just finished a chat with ‘Apocalypse Never’ author Michael Shellenberger for his latest episode on the rise of climate alarmism, highlighting the art that has been vandalized across Europe by climate protesters. .

“Exploring basically every taboo subject of the time,” Marshall said of his show. “Environmentalism is one. The trans issue is one. Israel-Palestine, anti-Semitism is one. Black Lives Matter is one. self-censor because they’re sacred, I think, in some ways.”

“And so I loved getting into that now that I’m released, I guess,” he added. “I should use my voice. It’s stupid not to.”

Former Mumford & Sons banjo player Winston Marshall performs in New York City.

Former Mumford & Sons banjo player Winston Marshall performs in New York City.
(Cortney O’Brien/Fox News Digital)

Marshall said his next dream podcast guests would be Masih Alinejad, an Iranian-American journalist, author and women’s rights activist, to talk about the Iranian revolution, and American comedian Shane Gillis.

“I found out who my real friends were, which is actually a wonderful thing in the long run,” Marshall said of looking back on the past year. “It’s painful to go through this experience, but in the long run, it’s wonderful. And I’ve also…gained a lot of new friends. And I’m so grateful for that. It’s been fantastic. Not necessarily people sharing same ideas, just people it’s okay to disagree with. It’s amazing.

In too many circles, he said, it’s a “progressive mistake not to accept people with diverse opinions.”

“We have forgotten the fundamental Christian value that we have all fallen and we are all fallible,” he continued.

Marshall said he noticed a “common mistake” among progressives and conservatives that “the world is separated into good guys and bad guys” – a belief he called “bulls—“.

“We are all capable of good, and we are all capable of evil,” he said. “If we overcome this, we will reach sanity.”


Marshall explained why he partnered with FAIR, saying he hopes it will be the civil liberties group that the ACLU and SPLC “fail to be.”

“I hope they can be a group that proudly opposes racism without having any divisive philosophy behind it, like I think a lot of other anti-racism groups have,” he said. “One based on principles, liberal principles of individualism… I mean we shouldn’t be divided into identity groups and America suddenly needs that.”

Marshall also shared his passion for his work with Hong Kong Link Up, a nonprofit he founded in 2021 that aims to connect UK residents with Hong Kongers arriving in the UK.

“So when Hong Kong people arrived, they were matched with local Brits wherever they wanted to settle, who then helped them settle and find their feet in any country,” he said. -he declares. “And it’s been wonderful. And now we’ve pivoted. And the Hong Kongers who arrived are now hoping for the Ukrainians to arrive.”

He called his work with the band “quite special”.


Marshall hasn’t forgotten his musical roots, giving his fans a sneak peek at the new tracks he’s written and plans to release next year.

“You never know, he says. “With music, they take different paths. But I’ve been in the studio writing songs, and collaborating with some really interesting people. So hopefully they will evolve into something presentable.”

NSA recommends secure memory management Mon, 14 Nov 2022 19:12:29 +0000

This article is part of TechXchange: Rusty Programming

What you will learn

  • What is Memory Safety?
  • Why is this important?
  • What does the NSA recommend?

Poor memory management practices are the root of more than 70% of vulnerabilities found in software today. This can lead to a host of problems from programs that fail or degrade to provide attackers a hook into systems.

“Memory management issues have been exploited for decades and are still all too common today,” said Neal Ziring, CTO of cybersecurity. “We must consistently use memory-safe languages ​​and other protections when developing software to eliminate these weaknesses of malicious cyber actors.”

The challenge with embedded programs these days is that a large majority are written in C and C++. C++ can more easily mitigate some memory management issues, but not all. C, on the other hand, depends on the watchful eye of the programmer to prevent these kinds of problems. Unfortunately, it’s too easy to include bugs in an application and difficult to identify them, especially when looking at someone else’s code.

NSA Software Memory Security Fact Sheet

To address these issues, the US National Security Agency (NSA) has just released the “Software Memory Safety” Cybersecurity Fact Sheet, which you can download. The NSA recommends using compiler options that would harden the code, but the challenge is knowing what can be done with a particular compiler. This is normally based on the programming language.

C compilers can check for things like uninitialized variables. However, it takes a language like Rust or Ada to provide more robust checks. It’s better for the compiler to do the checking, because it’s more consistent, won’t forget something that’s programmed to check, and it can force programmers to specify what requirements they have that should be applied regardless the app.

According to the NSA, “Examples of memory-safe languages ​​include C#, Go, Java, Ruby, Rust, and Swift.” I find it interesting that Ada and SPARK, a provable version of Ada, weren’t included in the list, especially given Ada’s government heritage.

What about Ada and Rust?

There are many myths about Ada, but it remains a production language although less popular than most other languages. It is also used in new applications like NVIDIA’s security processor. A more detailed AdaCore case study is available for download.

The reason SPARK was used for this application was that the code could be proven to work as specified through contracts included in the application code. SPARK’s verification helps eliminate many runtime checks since things are checked at compile time.

From an embedded perspective, C++, Rust, and Ada tend to be languages ​​that can meet the needs of embedded applications because they don’t use garbage collection. Garbage collection can solve a number of memory safety issues. This is why languages ​​like Java and Ruby are often mentioned as improvements over C due to their support for garbage collection, which prevents dangling pointers.

The paper notes that “memory security can be costly in terms of performance and flexibility. Most memory-safe languages ​​require some sort of garbage collection to reclaim memory that has been allocated but is no longer needed by the program. There is also a considerable performance overhead associated with checking the boundaries of every access to the array that could potentially be outside of the array.

This is an interesting statement and applies to languages ​​like Java which require garbage collection. It’s also not true that memory-safe languages ​​require garbage collection, since Rust and Ada/SPARK don’t have this “feature”.

Static and Dynamic

The document also states that “several mechanisms can be used to harden non-memory-safe languages ​​to make them more memory-safe. Software analysis using static and dynamic application security testing (SAST and DAST) can identify memory usage issues in software.

What’s fascinating is that they talk about security, because security and safety are two different yet related programming topics. Static and dynamic analysis tools are also useful for secure memory usage. They have been the backbone of supporting most security-related standards like ISO 26262, where companies need to “prove” application security and trustworthiness.

These applications have usually been written in C and C++, but they also require significant verification by humans, which is not as reliable as software when it performs many of these verifications repeatedly. Of course, we tend to be better at finding more complex logical errors compared to the simpler memory manipulation problems handled by languages ​​like Rust and Ada/SPARK.

I also looked at some Slashdot comments on the NSA document. I was surprised by the amount of discussion about Rust and Ada/SPARK. And I noticed a lot of misinformation and misunderstandings in many answers. Likewise, the perspective of non-embedded programmers was also interesting, but that tends to be typical on sites where readers with varying degrees of expertise add to the discussion.

Paving the way to high-quality software

We have been covering high quality software development for quite some time as well as Ada/SPARK and Rust.

Part of the challenge of any solution involving more than one programming language is interfacing, as well as finding or developing skilled programmers. Interfacing is the more difficult of the two – the differences are forced by the languages ​​themselves, which change slowly and see interfacing between systems as a side issue.

Differences in language support can also be significant. For example, Rust uses strokes to provide object-oriented styling support. Using C++ objects directly with Rust can be a challenge for this reason. Even mixing C++ and Ada can be a challenge in this area due to differences in their similar but not identical class/object hierarchy.

Adding additional compilers and tools as well as training programmers in a new language will incur additional costs; however, you have to look at the cost as well as the return on investment. Remember that the very reason for discussing memory-safe languages ​​is to reduce errors, prevent error-based attacks, and provide software.

An interesting aspect is that software can often be delivered faster because fewer errors are found in the code. This is because the language and compilers prevent programmers from ignoring these issues.

If you haven’t considered any of the safer programming alternatives but want to check them out, I have two recommendations online. One is the Rust Playground. This provides a web-based development system for trying out simple Rust apps.

The other is, which is a tutorial-based introduction to Ada and SPARK. It includes a similar web interface for testing Ada/SPARK code, but it is a simpler interface designed to run sample code that is provided but can be modified. Content can also be downloaded as a PDF or EPUB e-book, and there are sections specifically for C, MISRA C, C++, and Java developers. Open source tools for both languages ​​are available.

Read more articles in TechXchange: Rusty Programming

How White Lotus Season 2 Is More Political Than Ever Fri, 11 Nov 2022 18:45:00 +0000

Editor’s Note: The following contains spoilers for The White Lotus Season 2.

Mike Whiteit is The White Lotus was a small miracle when it debuted last year; although the production was limited by the restrictions of the COVID-19 pandemic, White was able to create a searing and politically relevant examination of our fascination with the upper class and its privilege. While it was funny, moving and disturbing at the same time, The White Lotus felt like it was a hit that couldn’t be recreated. Luckily, White hasn’t made any mistakes so far in the show’s second season. The first season analyzed many aspects of privilege, but season 2 specifically turned to political indifference. This seems to be a particularly timely topic during an election year.


The second season of The White Lotus brings back the characters Tanya McQuoid (Emmy winner Jennifer Coolidge) and her husband Greg Hunt (Jon Gries), but the rest of the cast is entirely new. We are introduced to the young couple Cameron (Theo James) and Daphne Sullivan (Megann Fahy), who invited Cameron’s college roommate Ethan Spiller (Will Sharpe) and his wife Harper (Place Aubrey) to join them. Tanya’s young assistant, Portia (Haley Lu Richardson), struck up a friendship and possibly romance with college graduate Albi Di Grasso (Adam DiMarco), who is on vacation with his father Dominic (Michel Imperioli) and grandfather Bert (F. Murray Abraham). Given that the first episode teased another deadly situation, it’s possible that at least one of these characters won’t make it out alive by the end of the season.

White has a deft way of dealing with ignorance; not all characters are as rude as the characters on Succession, and they do not see themselves as “privileged”. However, it is clear that anyone who can afford the entrance fee to a White Lotus resort is not living on the same plane of existence as everyone else. Different social classes have different versions of reality, and one of the benefits of wealth is not having to pay attention to current affairs and politics.

RELATED: Who’s In The Body Bag In ‘The White Lotus’ Season 2? Our most probable theories each week

Daphne and Cameron’s Privilege is on full screen

White-Lotus Season 2-Aubrey Plaza, Meghann Fahy, Theo James and Will Sharpe
Picture via HBO

It’s clear from Daphne and Cameron’s relationship that they’ve both been living well-adjusted lives for some time. Ethan and Cameron only met because they were paired up as roommates. As Daphne raises their children, she is pretty much submissive to her husband. Harper finds it hard to relate to her due to her complete lack of interest in any substantive conversation.

Cameron specifically denounces attempts by the media to create political indecision and provoke controversy. This suggests that Cameron is privileged to be unaffected by current events, and he later reveals what he has done with his position of power. It is implied that Cameron sexually abused several women in his employment office, as he discusses the number of ‘false allegations’ regarding accusations of misconduct. He only admits that “some” accusations in general are legitimate because of the pressure he feels from Harper. Cameron is essentially confirmed to be guilty due to his predatory actions towards Harper.

Cameron’s behavior is clearly reprehensible, but it’s interesting how White compares his comments to his wife’s. While Cameron may avoid tough reporting because it’s a reminder of her own mistakes, Daphne doesn’t seem to really care about anything beyond what her husband asks of her. Harper and Ethan are beyond shocked when she mentions she doesn’t watch the news. what else are they supposed to talk about? It’s a hilariously awkward moment that White uses to make a larger point.

There’s an interesting moment at the end of episode 2, “Italian Dream”, when Daphne mentions how she scrolls through various charities while under the influence of alcohol and casually spends sums. important. This suggests that while Cameron is aggressive, Daphne has the ability to be empathetic if something is drawn to her attention. She is willing to contribute to someone else’s cause if it doesn’t require any work on her part. It’s an intriguing difference from her husband, who only brings up the “various charities” he’s involved with to make Harper feel guilty.

Harper, Ethan and Portia are closer by contrast

Picture via HBO

Showing how ignorant Daphne and Cameron are also makes the viewer feel more connected to Harper and Ethan. Although Harper and Ethan benefit from the wealth, they are actively working and knowledgeable about current events. Harper’s work representing women who make accusations of sexual harassment requires her to pay close attention to the news cycle. It’s interesting how she refuses to appease Daphne and Cameron’s ignorance; comparatively, her husband says it’s a good idea to have “eclectic” friends. We later learn that part of Ethan’s motivation for making the trip was to prove himself to Cameron, who was his bully in college.

Interestingly, Portia also mentions her reluctance to follow the news. Although she has some advantages, she is basically treated like a second-class citizen by Tanya, who wants to hide her from her husband the whole trip. The viewer has a lot of empathy for Portia, so her feeling of being overwhelmed by current events is understandable. Portia is a millennial in an uncomfortable job situation; she can be forgiven for avoiding stories that might depress her.

Portia’s behavior may also be related to her discomfort causing conflict with one of the wealthier guests. If she is not seen as their equal, starting arguments could have dire consequences. During the Greek theater tour with the Di Grasso family, Portia appears to ignore or accept Bert’s inappropriate comments about the myth of Hades raping Persephone. Either she willfully ignores it, or she has learned to accept that the upper class lives by completely different standards.

While there is a timeless quality to White’s social satire, the specific connections to recent events ground The White Lotus in current social discourse. Even though these characters all go on vacation to escape the problems they face in their daily lives, they are still affected by the same outside world. It will be interesting to see what White chooses to reveal about the world outside these establishments, and how close it is to our own.

New episodes of The White Lotus Season 2 premieres every Sunday on HBO and HBO Max.

]]> CHRONICLE: Four stories I’m following this Lady Raiders basketball season Sun, 06 Nov 2022 23:07:18 +0000

MURFRESBORO, Tenn. — After two exhibition wins, the Lady Raiders begin their 2022-23 campaign tomorrow night in Macon, Ga., taking on defending Southern Conference Tournament champion Mercer Bears at 6:00 p.m. CT with coverage televised on ESPN+ and radio coverage on WGNS 101.9 FM / 2:50 p.m., Smyrna – WGNS 100.5 FM – The Varsity Network app.

As expected, given the caliber of opposition, MTSU took care of business against Christian Brothers and UT Southern in their first action on the schedule. But that left plenty for Lady Raider fans to follow in the weeks and months to come for a team that the head coach Rick Insell thinks he has a potential “Sweet 16” if all goes well.

With that in mind, here are four topics I’m watching closely as the season wraps up tomorrow night.

1) The Lady Raiders will be tested early in non-conference play. Can the veterans of the team maintain the same winning culture early on?

We’ll start with what MTSU has back from last year’s WNIT semifinal team, which is almost everyone. Whereas Dor Sarre shall be substituted for the playmaker, and by Amanda Whittington valuable presence on the bench too, much of what made the Lady Raiders dynamic last season is set to depart in 2022.

by Courtney Whitson two-tier scoring ability and leadership. Jalynn Gregory’s absurd range beyond the arc. by Alexis Whittington perimeter defense and three-point shooting. Anastasia Boldyreva touching around the basket. The reverse game of Ksenyia Malashka at 4 or 5. by Courtney Blakely energy in defense and dynamism with the ball in his hands.

These six returnees, plus the transfer of Marshall Savanna rollerto put on makeup Rick Insell“seven starters” at the start of the season. Lady Raider fans know what to expect from each of them at this point, although they were treated to some interesting new wrinkles from last year’s shows, like Gregory running to point guard, a role that ‘She last played regularly in high school, where Malashka and Boldyreva shared the court at the same time, a rarity last season.

Given last season’s success, it will be essential to keep the culture strong through tough road games in Mercer, Southern Illinois and Memphis, not to mention home games against Louisville, Houston and Belmont, before the game against C-USA. But aside from an injury that kept Blakely out of the first show, things seem to have picked up where they left off last March.

2) Another year, another elite point guard transferred to Murfreesboro. Box Savanna roller pick up where it left off in C-USA, just blue instead of green?

The feeling of relief Savanna roller felt stepping onto the field for the first time as a Lady Raider, rather than a visiting Marshall, was evident immediately after scoring 18 points on 7-of-12 shooting against Christian Brothers.

“It was amazing,” Wheeler said after the game. “I had chills last night just thinking about tonight.”

MTSU fans will certainly be pleased that Wheeler is playing for the Lady Raiders rather than their opponent this season. In just two exhibitions, Wheeler averaged 19.0 points and shot 13 of 20 from the field (65%), making all nine of his free throws. She was perfect for that of Rick Inselldisplaying the ball handling, driving ability and outside shooting that made her an All-C-USA player last season at Huntington.

Keeping her acclimated will be key to this team’s long-term success, as she’s as close to being an individual replacement for Dor Sarre as the Lady Raiders might have hoped to find in the transfer portal this offseason. Early results indicate great long-term success, Wheeler comes in with two years of eligibility. And Insell is already raving about his skills rubbing off on the team.

“We are very talented,” Insell said. “We have a lot of basketball IQ. Savannah’s arrival has helped with our basketball IQ.”

3) The class of freshmen shone in both exhibitions. How will they fit into the team chemistry this year?

Lady Raider fans got their first glimpse of the team’s three freshmen (Ta’Mia Scott, Lanae Riley and Mason Meioshe) in both team shows, and while it will be hard to top what last year’s class did, with Gregory and Boldyreva making the C-USA All-Freshman team, the first signs are that Rick InsellStaff have found other players who can contribute immediately.

Scott, who should see immediate minutes on the wing for MTSU, had a double-double with 16 points and 10 rebounds against UT Southern, while Riley, who will likely see plenty of time up front for MTSU, showed a great touch from beyond the arc in both games, shooting 4-5 from three. Mason, who played more sporadically than his two classmates, also had good production, grabbing seven boards in just 11 minutes on the court in both exhibitions.

“We knew how good they were when we signed them,” Insell said. “Lanae, if she’s not the best, I thought she was the best in the state of Ohio. And Ta’Mia, I thought she was the best in the state of Tennessee the last year, and we were very lucky to be able to have them.”

Minutes, as always, will be hard earned with this group. But it’s easy to see the potential in all three and why they were brought to Murfreesboro. How they develop will be key in determining this team’s cap as the year progresses.

One thing is certain though: these three already understand the standard set by their teammates.

“In high school, we had high expectations there, so I think it’s not a big difference,” Riley said of the difference between high school and prom. “The biggest difference is that I have to play to everyone’s standards and play to my standards to be the best player I can be for this team.”

4) The first signs indicate the depth at each position. Will he remain so throughout the season?

Undoubtedly the most intriguing storyline of this season for me is how deep this team can go on their bench with consistency this year. Last season, covering men’s and women’s basketball in the Glass House was a lot of fun to cover for a wide variety of reasons (not losing a regular season home game for both teams certainly helped!), but what was most interesting was the contrasting styles that each team played.

Nick McDevitt’s program made full use of his bench, pressing much of the game for that very reason, while Rick InsellThe program kept its bench usually at seven, sometimes even six players in crucial moments, which resulted in an efficient pace but more methodical by necessity. In 2022-23, I don’t think that will be the case for the Lady Raiders, with Insell already planning to play up to ten players Monday night in Macon.

“What helps us more than anything is that we can play a lot of people,” Insell said. “While before I had six or seven young girls, now I’m playing, and hopefully I can do it on Monday night, 10 or 11.”

Fans saw much of that depth displayed over the two exhibitions, but also new schematic wrinkles, like a more present press that the team ran for most of the first half against UT Southern. Already a good defensive team, I’m excited to see what continued player development looks like Jada Grannum and freshmen mean for some of the defenses MTSU will be able to run this season. I can’t wait to see him play.

“Just not being able to rely on a select few, but having a deep bench is meaningful to everyone,” Grannum said. “It’s great for us, we’re having fun.”

A Guide to Science Courses for Non-Science Majors Fri, 04 Nov 2022 07:40:47 +0000

Giovanna Truong, staff illustrator

Navigating science courses at Yale is often a daunting task: Courses tend to have prerequisites, reputations for high workloads, or both.

Yale College requires every student to earn at least two science credits in their four years as part of the undergraduate science requirement. For students without a science background, choosing courses to meet this requirement can be daunting.

Fortunately, Yale College offers a number of courses each semester designed to be accessible to non-science majors. Many of these courses have few, if any, prerequisites, and their professors have adopted a teaching style that meets the needs of science majors and non-science majors alike.

“I think science at Yale is accessible to non-STEM majors,” Emily Zhang ’25 said. “However, there are many great courses that assume prerequisites with a linear learning sequence.”

Below is a non-exhaustive list of popular courses among non-science majors.

EPS 110: Dynamic Earth (offered Fall 2022)

EPS 110 considers the existence of the Earth as a planetary system. Looking at the Earth through this lens, the class provides an introduction to geology for Earth and planetary science majors.

“My job is not so much to make people try to memorize information…but to give them a basis of what I think is important based on my expertise, thinking about geology every days of my life for the past 30 years,” said David Evans. ’92, course instructor, professor of earth and planetary sciences and principal of the Berkeley college. “[My job] …the most important thing is to inspire a love of science and a desire to seek more for themselves.

Evans led the evolution of the course away from being exam-centric towards a project-based approach. To do this, he consulted with pedagogical experts from the Poorvu Center for Teaching and Learning to develop the current classroom structure.

Designed to be accessible to non-scientists, the class has no midterms or finals, requiring only problem sets that feed into semester-long projects where students explore the geology of a city in their choice.

“Considering that I’m more of a humanities/social sciences person myself, Dynamic Earth was the best and one of only two science courses I’ll take at Yale,” said Nikki Ng ’25. “It’s really exciting to get to know the geology in depth…for the semester project and how that geology has affected the development of this area over time.”

ASTR 130: The Origins and Search for Life in the Universe (offered Spring 2023)

ASTR 130 examines the origins of the universe, stars and planets. Topics include the origin of life on earth and methods of finding life elsewhere.

According to the course description, no prerequisites are required except a working knowledge of elementary algebra.

I try to provide layers of content in all my courses so that there is a fundamental foundational level that I expect from students of all backgrounds,” wrote Professor Michael Faison, Senior Lecturer in Astronomy and director of the Leitner family observatory and planetarium. to the News. “But then I offer optional additional challenges for those with more background in physics, programming, or math.”

Faison explained that the course offers classroom discussions, office hours, and opportunities to engage outside of class, such as at the observatory in the evenings. He added that the course aims to implant an understanding of the scientific method and critical thinking skills.

Throughout the course, students will focus on the astrophysics of the origins of galaxies, stars and planets, then move on to the origin and evolution of life on Earth, before concluding with the search for signs intelligent life elsewhere.

Faison added that students should look for courses that push them to the “edges of [their] comfort zone” and have a reputation for being well educated.

“It’s much more important to have a good relationship with the instructor than to learn a specific subject,” Faison wrote. “As someone with a liberal arts background, I strongly believe that college is the time to be exposed to a wide range of ideas and to develop skills rather than learning specific content.”

The Mystery of Sleep (Offered Fall 2022)

CGSC 175 focuses on the role in which sleep affects attention, cognition, and memory. Topics include sleep in different lifeforms, how artists look at sleep, sleep disorders and more.

According to Meir Kryger, professor emeritus of medicine and one of the instructors at CGSC 175, the course content includes material from artists and philosophers. Kryger added that although the content includes “hard science”, it is presented in such a way that it is also understandable for humanities students.

“The students come from diverse academic backgrounds and it’s wonderful,” Kryger wrote in an email to the News. “The aim of the course is for students to learn the science of sleep and how it positively [impacts] their lives.”

Biology, The World, and Us (offered Fall 2022 and Spring 2023)

MB&B 105 aims to help students understand modern biology through current issues such as pandemics, the climate crisis, genetics and more.

Unlike many other biology courses, this course has no prerequisites.

“It’s wonderful to have the chance to show non-scientific students how amazing biology can be, in a way that’s easy to understand and [is] engaging,” John Carlson, one of the course instructors and Eugene Higgins Professor of Molecular, Cellular and Developmental Biology, wrote to The News. “Each year, students tell me that they wish they had taken our course earlier, because they found biology much more interesting than they thought.”

Carlson explained that instructors choose topics based on “fascinating biology,” which are important to understanding the world.

The course typically accommodates over 100 students and has been offered in the fall and spring for the past 5 years.

“We learned some pretty cool stuff like the neuroscience behind addiction and the science behind COVID,” Devina Aggarwal ’25 said. “I never took biology classes in high school, but most of the topics we covered were pretty basic and easily understood.”

Energy, Environment and Public Policy (offered Spring 2023)

APHY 100 is interested in the uses of energy and associated technologies. The themes are related to environment, climate, security and economy.

Enrollment is limited to 20 students, with preference given to students in Environmental Studies, as well as those in the Energy Studies program.

“This year, I’m aiming for a slightly smaller class, because we have a lot of projects,” said course teacher Daniel Prober, professor of applied physics and electrical engineering and physics. “[We look for] students who have an interest in understanding how energy issues should be addressed in public policy.

Prober said it aims to explain energy issues at a level that a non-science major can understand. He added that the course often uses guest lecturers, which in the past have included a BP executive and an energy editor for the Wall Street Journal.

The Tech World (Offered Spring 2023)

APHY 110 aims to explore modern technologies that play an important role in daily life. Examples of these technologies include cell phones, electric cars, and cryptocurrency. According to course instructor and Assistant Professor of Applied Physics Owen Miller, it can be easy to take the extraordinary capabilities of modern technology for granted, which is why the course aims to understand how everyday technologies work under the hood.

“Some students found that the course changed their way of seeing the world a little: understanding press articles that they would have ignored before, explaining to family members or other students the surprising simplicity or complexity of various technologies, looking for more tech-focused information, internships, or science rabbit holes on YouTube,” Miller wrote in an email to the News. “Hearing about those moments is absolutely my favorite part of teaching this course.”

According to Miller, the course uses little math, focusing instead on “fundamental principles and mechanisms.” By the end of the course, students have sufficient physical understanding to understand “relatively complex” technologies.

Miller added that he includes unconventional topics in the course to ensure that the material remains interesting for science students as well.

“I think the science requirements help make a well-rounded Yale student,” Ken Huynh ’25 told The News. “Even if you’re not interested in science, both credits keep you in that space and educate you about the world and new ideas in science.”

Yale College students must earn at least one science credit before completing their sophomore year.


Alex Ye covers professors and scholars. It previously covered staffing, finance and donations. Originally from Cincinnati, Ohio, he is a sophomore at Timothy Dwight majoring in applied mathematics.

Vassar is launching a new podcast, Conversations @ The Salt Line, with first guest, civil rights historian Dr. Eddie Glaude Jr. Tue, 01 Nov 2022 18:35:00 +0000

POUGHKEEPSIE, NY, November 1, 2022 /PRNewswire/ — princeton university civil rights historian Dr. Eddie Glaude Jr. offers his thoughts on the upcoming midterm elections and other topics as an inaugural guest on Vassar College Conversations @ the Salt Line podcast, which debuted today, just a week before Election Day. “We are on a knife edge,” Glaude said. “Democracy is on the ballot.”

Glaude, chair of the department of African-American studies at Princeton and a frequent commentator on nationally televised news broadcasts, was recently on campus as a guest of by Vassar African Studies Program.

The name of the podcast is derived from an ecological phenomenon that occurs near Poughkeepsie on the Hudson River, just a few miles from Vassar Campus. “Here, the mighty Hudson River, an estuary, merges the brackish sea tides of New York Harbor with the original fresh water of the Adirondack Mountains, creating the literal salt line: nutrient-rich waters where young fish are bred to adult fish,” podcast host explained Wesley DixonSpecial Assistant to the President Elizabeth Bradley and secretary of the board of directors Vassar. “Our metaphorical Salt Line seeks to capture that spirit of deliberate collisions, a place where diverse thought meets passionate dialogue. The podcast will emulate the Salt Line, bringing together different perspectives to showcase those distinct voices that may vary while always seeking paths to follow.”

Upcoming guests include Hollywood film and television producer Jason Blum ’91, a Vassar curator; fashion and style columnist and author Stacy London ’91; former Secretary of Homeland Security Jeh Johnson; and other thought leaders who will discuss a wide range of topics with Dixon. The podcast will be accessible on the Vassar Institute for the Liberal Arts website and many popular podcast streaming platforms; a video version of the podcast can be viewed at by Vassar Youtube channel.

Bradley said the podcast would provide a new platform for the College to promote dialogue on important issues of the day, in line with the goals of the Liberal Arts Institute. “We are delighted to be able to provide this lively and often provocative content to Vassar community and others around the world,” the president said.

Dixon said the idea for the podcast came about during a conversation with Bradley over a year ago. “The College’s mission and vision has been to continue to find ways to demonstrate the impact of the liberal arts on the issues we face today,” Dixon said. “Just as the Institute will host these discussions in the future, the podcast will serve as a way to engage in conversations with people who are doing interesting and important things in the world.”

Planning for the podcast began last fall when Bradley and faculty dean William Hoynes, a media studies professor, taught a class with Dixon about podcasting to a dozen Vassar students.

Dixon said he got ideas and ideas for the podcast from Vassar alum Chris Morro ’93, co-founder and CEO of The Loud Speakers Podcast Network. Founded in 2011, the network currently attracts more than 55 million listeners a year to the productions it has created across the country.

Morrow said he was delighted to see Vassar stepping up its podcast presence. “Podcasts have become an integral part of the media landscape, so it’s important that Vassar is well represented in this space,” he said. “I also think this particular podcast is a great way for the Vassar community to connect with alumni who are doing amazing things in a meaningful way. There is real value in hearing a Stacy London Where Jason Blum share their journeys, especially when you have a talented host like Wesley drawing moments and insights you might not get in another setting.”

Morrow said he hoped Vassar would continue to use podcasting as an educational tool. “I really hope this is just the tip of the iceberg when it comes to Vassar and podcasting,” he said. “When I graduated in 1993, most people interested in media turned to magazines or newspapers. These industries are now a shell of what they once were, but podcasting continues to grow. There are jobs and opportunities. So I hope Vassar will treat audio like any other medium and offer the courses and resources that will enable students to succeed in this space. Ultimately, podcasting is just another form of storytelling.”

About Vassar College

Vassar College – based in Poughkeepsie, New York – is a coeducational, independent, residential liberal arts college where perspectives intersect, ideas intersect, and passion burns. Originally founded to provide women with an education equal to that once reserved for men, Vassar was the first all-female college in the nation to go coeducational when it opened to men in 1969. Vassar fosters intellectual openness and independence in students, who meet as equals, and are encouraged to absorb diverse thinking and passionate dialogue that gives them the insight and confidence they will need in a complex world where they will make important contributions. Consistently ranked among the top liberal arts colleges in the nation, Vassar is renowned for its pioneering achievements in education, for its long history of curriculum innovation, and for the beauty of its campus.

The Vassar campus is located at 124 Raymond Avenue in Poughkeepsie, NY.

Visit by Vassar flickr to place for the pictures

THE SOURCE Vassar College

Daily Horoscope: October 30, 2022 Sat, 29 Oct 2022 21:03:49 +0000

Mars retrograde in Gemini begins at 9:26 a.m. Over the next few weeks, we may be exploring what motivates us, angers us, and energizes us on a deep level. Themes like passion and rage are topics for discussion. The Moon in Capricorn makes a harmonious connection with Uranus in Taurus at 2:21 p.m., inspiring experimentation. The Moon connects with Neptune in Pisces at 11:51 p.m., encouraging us to connect with our inner voices and express ourselves creatively.

Every hour ET.

Read your October horoscope!

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Glyph of Aries

Aries: March 20, 2022 – April 19, 2022

Your planetary ruler Mars is retrograde in Gemini today, which can give you more insight into how you express your anger and excitement. This can be a period of deep introspection for you! The Moon in Capricorn mingles with Uranus in Taurus and Neptune in Pisces, inspiring experimentation and creative breakthroughs.

Taurus Glyphs

Taurus: April 19, 2022 – May 20, 2022

Mars begins its retrograde in Gemini today, and in the weeks to come you’ll learn more about what you need to feel secure and how to deal with difficult feelings about money. The Moon in Capricorn connects to Uranus in your sign, finding you adventurous. Your friends can inspire you as the moon mingles with Neptune in Pisces.

gemini glyph

Gemini: May 20, 2022 – June 21, 2022

Mars begins its retrograde in your zodiac sign, Gemini, which can lead you to gain a deeper understanding of yourself: your motives, your anger, and your passion. The Moon in Capricorn connects with Uranus in Taurus and Neptune in Pisces, inspiring a creative breakthrough.

Glyph of Cancer

Cancer: June 21, 2022 – July 22, 2022

You can gain a much deeper understanding of how you involuntarily pulled back as Mars begins its retrograde in Gemini. The Moon in Capricorn mingles with Uranus in Taurus and Neptune in Pisces, perhaps finding you in touch with some inspiring people!

Glyph of the Lion

Leo: July 22, 2022 – August 22, 2022

Mars begins its retrograde in Gemini today, which can lead you to reflect on themes such as teamwork, your social life, and whether you feel surrounded by people who believe in you and your goals. Finding a balance between detachment and passion is a theme right now. The Moon in Capricorn connects to Uranus in Taurus and Neptune in Pisces, inspiring creativity.

Glyph of Virgo

Virgo: August 22, 2022 – September 22, 2022

Your career, reputation, and long-term goals are on your mind as Mars begins its retrograde in Gemini today. You may be looking to channel your energy and bring your amazing ideas to the world. You could learn a lot about your motivations right now. The Moon in Capricorn mingles with Uranus in Taurus and Neptune in Pisces, inspiring adventure, romance, and creativity.

Glyph of Libra

Libra: September 22, 2022 – October 23, 2022

Retreating from online arguments may be best as Mars begins its retrograde in Gemini. This time may cause you to examine themes like anger, passion, justice, and truth. There are productive ways to use your energy, and Mars retrograde in Gemini encourages you to find them. Creativity flows when the Moon in Capricorn connects with Uranus in Taurus and Neptune in Pisces.

Glyph of Scorpion

Scorpio: October 23, 2022 – November 22, 2022

Your ruling planet Mars begins its retrograde in Gemini today, which may cause you to examine pain, anger, or passion on a deeper level. Themes like resentment and revenge are topics for discussion. You could settle a debt right now. Deep conversations can take place when the Moon in Capricorn connects with Uranus in Taurus and Neptune in Pisces.

Glyph of Sagittarius

Sagittarius: November 22, 2022 – December 21, 2022

Mars begins its retrograde in Gemini today, which can allow you to learn more about your partner’s motivations, passions, and triggers. Powerful changes can take place in your partnerships. The Moon in Capricorn connects to Uranus in Taurus and Neptune in Pisces, inspiring improvements and exciting breakthroughs.

Glyph of Capricorn

Capricorn: December 21, 2021 – January 19, 2022

You may rearrange your schedule or routine significantly over the next few weeks as Mars begins its retrograde in Gemini. Finding productive ways to channel your passion or anger is a theme right now! You can discover something about yourself by exploring wellness and connecting with your body. The Moon in your sign, Capricorn, mingles with Uranus in Taurus and Neptune in Pisces, inspiring unexpected breakthroughs.

Aquarius Glyphs

Aquarius: January 19, 2022 – February 18, 2022

You may be working through creator’s block or issues in your love life as Mars begins its retrograde in another air sign, Gemini. Themes like anger and passion can be explored on a deep level. The Moon in Capricorn connects to your ruling planet Uranus, now in Taurus, and Neptune in Pisces, inspiring experimentation.

Glyph of Pisces

Pisces: February 18, 2022 – March 20, 2022

Mars begins its retrograde in Gemini today, which can lead you to revisit the past in a meaningful way. You may be working on old anger or hurt. The Moon in Capricorn mingles with Uranus in Taurus and your ruling planet Neptune in your sign, Pisces, inspiring creativity and transformation.

]]> 5 key principles to boost your content marketing strategy in 2023 Thu, 27 Oct 2022 09:18:58 +0000 Maria Sibirtseva is Head of Content Team at Depositphotos. For The Drum’s Content Marketing in Focus, she shares her top five tips for brands to strengthen their content marketing strategy in 2023 and beyond.

Today, content marketing is an integral part of any branding effort. It helps achieve a wide range of goals, from adjusting brand perception and awareness to attracting traffic and increasing conversions, gently paving the way for your business to become a market leader.

As content marketing is primarily a long-term perspective and an indirect impact, teams are often made up of a few people and operate with budgets distributed according to the “residual” principle. Given the limitations that content marketers face, how do you ensure you succeed in your endeavors?

Depositphotos, an international content marketplace with over 240 million files, has been doing content marketing since its inception in 2009. Over 13 years, the team has developed its vision to get the most out of these efforts. In this guide, you’ll find five proven tips and helpful tips for your 2023 content marketing strategy.

1. Develop a content ecosystem

It often starts with a vague idea. Someone on your team says, “How about we create content that covers industry trends for the year ahead? In this way, we will continue to develop our expertise in the market, to engage with existing customers and to attract new ones. The subject sounds great and is extremely relevant at the start of the year, but how do you make this piece visible to a wider audience and useful to several teams within your company?

The answer is: by creating a content ecosystem at the heart of your strategy. In the planning stage, come up with topics for pillar articles or projects that fit your business goals, but are easy to adapt (or reuse) across multiple communication channels. Equal attention should be paid to both execution and distribution. This way, you will be able to optimize the work of your team and ensure consistency across all communication channels.

Below is a diagram that works for the Depositphotos team. More often than not, at the center of our content ecosystem is a pillar project, which then unfolds into separate content pieces for other channels:

For each company, this ecosystem can be different, however, you can ask yourself a few questions before settling on an ecosystem idea and structure:

If we do this project, how many channels can we use to promote the play?

What angle, approach and formats will help us get the most out of it?

What metrics will we use to measure success across different channels?

2. Play with formats

In the contest for user attention, content formats are another option for you to stand out. In 2023, quality will continue to trump quantity, with more and more brands prioritizing user information needs over company sales messages.

When planning content distribution, make a list of formats that, based on your experience and research, work best for your chosen platforms. For example, data shows that short videos and interactive content such as polls and games drive the most engagement on social media. At the same time, case studies and interviews are the most popular formats for blogs.

If you haven’t experimented much with different content formats before, list everything you can think of, state your hypothesis, and start testing it. Also, don’t limit yourself to just reusing the part. The opportunities are almost limitless, as you can then extend your communication to a series or entire campaigns by organizing thematic interviews, challenges or webinars.

3. Stock up on collaborations

Collaborations are the future of content marketing and day in and day out they are an integral part of many branding strategies. Whether you’re partnering with another brand, content creator, or organization, you get a long list of benefits on top of creating a unique and engaging piece of content marketing.

Benefits you can get from content marketing collaborations:

  • Audience expansion
  • Increased brand awareness
  • A stronger reputation
  • Additional media attention
  • Increase in sales and more

Who can you collaborate with? Here is a list of recent types of Depositphotos partnerships:

  • Brand + Brand (from another domain)
  • Brand + Artist or content creator
  • Brand + Brand (your competitor)
  • Brand + Institution or ASBL
  • Brand + Influencer or Opinion Leader
A group of people sitting at a table in a room

The most exciting part of collaborating now and in the future is that you can go all out with them. Don’t limit yourself to one opportunity per project and you can see better results faster.

Here is a case:

With most of our team based in Ukraine, Depositphotos couldn’t stay away when war broke out. The company left the Russian and Belarusian markets and launched a charity project to raise awareness of destroyed cultural heritage in Ukraine and raise funds for its reconstruction. The Revival Project was composed of several parts with different collaborations for each of them:

  1. The first part of the project featured before and after collages of the destroyed sites, which were specially created by a Ukrainian collage artist.
  2. Part 2 of the project was to evoke empathy and make the project more accessible to a wider audience, we interviewed and shared stories of 12 representatives of the Ukrainian creative community about these sites.
  3. Part 3 was about raising funds for reconstruction, we collaborated with 7 Ukrainian artists who shared their unique artistic vision of what the destroyed sites might look like in the future.

In addition, the project was carried out in collaboration with the META HISTORY museum and the Ministry of Culture and Information Policy of Ukraine. By combining all these opportunities together, we had the chance to gain international coverage and take the project to a new level.

4. Remember the technical details

Although it may seem quite obvious to seasoned professionals, remembering the points mentioned below is crucial to achieving your goals and having a positive experience with new projects:

Careful SEO optimization

According to Ahrefs, an SEO tool for analyzing websites, 90.63% of content has no traffic from Google. However, statistics prove that 68% of online experiences start with a search engine. It seems paradoxical, right?

For content marketers, SEO is more important than you think, and before you start creating something for your website, blog, or any other channel, be sure to check in with your SEO team. to get help. Having a detailed technical task from them with suggested keywords and titles, and examples of top-notch content will help you get your content seen by audiences and extend its longevity.

Content Readability

An important part of optimizing content is ensuring its readability. When writing and publishing, draw attention to logical structure, flow, headings and subheadings, highlights, bullet points, and visuals to illustrate your paragraphs. By tracking these, you can show that you care and respect your audience, while improving certain metrics like engagement and bounce rate.

A person using a computer


While content marketing activities can sometimes be complicated to measure, that doesn’t mean you shouldn’t set your KPIs and track your results. You need to clearly understand what works best for your brand and your audience, and whether your efforts are worth it. What indicators can you measure?

  • Users, Pageviews and Unique Pageviews
  • Average time on page
  • Entry, bounce and exit rates
  • Conversions
  • Like, comment and share
  • Mentions and hashtags
  • Referring domains
  • Click-through rate and more

Depending on your goals, you can prioritize certain metrics and analyze them according to the channel used.

Social media tags, hashtags, correct links and CTAs

The final rule is just to be careful when using tags, hashtags, links, and CTAs. Ask your colleague or a friend to skim what you post; after working on something for a long time, having fresh eyes to take a look at your work is crucial. Check everything to avoid obvious errors and improve the performance of your content from the start.

5. Interact with your audience (how you mean it)

User-generated content has been one of the most popular ways to engage with your audience for a few years, but it’s not the only way to do it. In addition to introducing branded hashtags and encouraging your audience to tag you in their posts, you can create audience-focused projects that include:

  • Challenges and competitions to grow your community
  • Open calls and contests to better understand your users
  • Interviews and case studies to give your audience visibility

Quick example. Recently, post-pandemic, the Depositphotos team was looking for ways to better engage with and distract their audience. For this, a photo contest on Instagram was launched, with communication on social networks and the blog Depositphotos. In just a month and a half, we received 5,200 Instagram tags from 1,884 photographers around the world, as well as a loyal community that we contacted for other projects in the following years.


If there was only one suggestion for content marketing, it would be to be as creative as possible. Don’t be afraid to make mistakes and experiment with different content formats, take inspiration from other domains and brands, and interact with your audience as you see fit. In 2023, the focus will be on brands that communicate consistently, don’t scatter, and manage to stand out in today’s over-saturated market.

Visit The Drum’s Content Marketing in Focus hub for more insights, insights, and strategies around content marketing.

On Marcus Mariota, Arthur Smith and the Falcons passing game, Kyle Pitts and Drake London, plus Desmond Ridder Mon, 24 Oct 2022 19:28:18 +0000

You will notice a theme in this Monday Bair Mail.

There were so many questions about the passing game, from Marcus Mariota to Drake London to Kyle Pitts to Desmond Ridder that I chose to tackle all of these topics at once.

I saw more questions on defense and a stoned secondary. I’ll get to them, and anything else you want to discuss, in the leftover mailbags ahead of a Week 8 game against Carolina.

Kerry Miller of Centerville, Ga.

Scott, I’m a big fan of where the Falcons are going and what Smith is doing. However, when you’re lit like they were by the Bengals and only throw the ball 13 times, it feels counterproductive. Yes, I know Coach Smith wants to be a running team, but late in the 3rd and into the 4th I expected to see more assists. Was this the plan? Was it a lack of confidence in MM1 (that 75 meter bomb was a thing of beauty)? Did he feel the defense was over and decided to run as long as possible? It just seemed strange to me.

bay: I’ve had that question a ton, Kerry. Lack of passing volume DOMINATED the post-game mailbag, with one in two questions about it. Let Kerry’s question represent so many of you who wonder why the Falcons didn’t throw more multiple scores in the second half.

Well, first of all, you have to own the ball to throw a ton. They only had 18 games in the second half. Of those 18 plays, seven were passing, three were sacks (where Mariota was trying to throw), and another three were Marcus Mariota runs, at least some of which were undesigned.

In total, they’ve gained just 40 total yards over the past two quarters. What they needed was hard practice in the second half, as they weren’t able to stop the Bengals’ offense.

I think we all need to look a little deeper into the box score here before we do a simple ‘run vs. pass debate’. Let’s also be clear on one thing: the play call is not a problem. Arthur Smith and Dean Pees are great calling plays.

It’s about the identity of the team, how it works. They are a running team that like to control the pace and tone of games. They are good too. They certainly run better block than they pass protect. They have an athletic quarterback that adds a unique element to the running game. They have physical fullbacks who can break tackles.

Were they a good passing team when they threw? Not really. They flashed at times, but they weren’t consistent enough to perform like the Bengals did in Week 7, where they also defied convention and threw a ton with a multi-point lead, deep of the second half.