Many Canadians are finding more time to devote to new passions during the COVID-19 pandemic.
It certainly gave a big boost to a Grade 12 student in Calgary in an area where she always does her best.
Cerena Bond focused on developing her photography skills, encountering all kinds of interesting subjects on regular nature walks with her mother.
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“Since the pandemic hit, I’ve had time to explore it more,” Bond said. “And when I (took) pictures, I just found a feeling of calm.”
Today, the 17-year-old’s work receives unusual exposure, with two of her photos displayed on bottles of Jones Soda, for sale in thousands of stores across North America.
“One of them has a message on the trail, (a photo) taken on a family hike,” Bond said. “And we have a level crossing sign.”
Bond had sent the photos to Jones Soda during one of the Seattle-based company’s regular calls for submissions, and was elated when she learned they had been accepted.
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“It’s so exciting,” Bond said. “We just had fun hunting them in different places.”
His photos were found on 100,000 bottles distributed in the United States and Canada.
“It was fun getting messages from people who found them, friends and family across Canada,” Bond said. “When they send me a little picture of them with the bottle, it’s so exciting that they’ve found one.
She says photography often brings great rewards, but having her work on the bottles takes it to a new level.
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“It’s a real confidence boost,” Bond said. “And that encouraged me to continue my photographic journey.”
Bond’s mother is very proud of what her daughter has accomplished.
“Finding a point of sale that is truly rewarding and that she can share with a whole new community of people is just amazing,” said Cindy Bond.
“She really turns lemons into lemonade, in terms of all this COVID pandemic experience we’ve had”
Cindy Bond is hoping others might be inspired by what Cerena has done.
“I encourage anyone looking to try something new to give it a shot,” said Cindy Bond. “It’s perfect weather.”
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