HOLYOKE – Holyoke Public Schools have appointed Daniel Desrochers as the new District Director of Communications.
Desrochers replaces longtime communications director Judy Taylor, who served under former Receiver Stephen Zrike.
“Dan Desrochers is leading the district communications efforts to spread awareness of all of our great work at HPS and to connect people to important information. He is very happy to be a part of the HPS family and looks forward to sharing the inspiring stories of our students, families, staff and community partners, ”a district statement said.
Desrochers was previously Marketing Content Coordinator and Adjunct Professor of Marketing at Nichols College, Dudley. The statement noted that Desrochers led the college’s print and digital content efforts and marketed and publicized events, including covering Nichols’ students volunteering at Super Bowl LIV.
“I am both excited and honored to serve the community of Holyoke. My priorities are to learn more about this great community and to celebrate the stories of our students, families and staff. I also work with the leadership to have clear communications on a return to school, ”said Desrochers.
He brings a journalism background to his job, working as a reporter for the Greenfield Recorder, The Westfield News and as a freelance sports reporter. He holds a bachelor’s degree in journalism and a master’s degree in public policy from the University of Massachusetts at Amherst.
“Dan has many deep connections to Holyoke. He served the community as a paramedic for several years, receiving several awards for his efforts to save lives. His grandfather grew up in Paper City and also met his wife here, ”the statement said.
Desrochers is one of many hires in the district in recent months, now including full-time catcher Anthony Soto, a native of Holyoke. Soto was appointed interim superintendent following the departure of Alberto Vazquez Matos. Andres Villada, former deputy mayor to Alex B. Morse and Terence Murphy, was recently hired as director of communications.
“We are delighted to welcome Dan to Holyoke Public Schools. He has a knack for telling stories, so we’re thrilled that he makes it easy to share the stories of our students, staff, families and community, ”said Soto.
Desrochers will play a critical role in Holyoke’s public schools fall return plan as the district emerges from the coronavirus pandemic, according to Soto.
“A core responsibility of our district is to provide clear and culturally appropriate communication to our families and our community, and Dan brings this experience as a journalist and at a university to HPS,” added Soto.