Evaluate your summer church communication strategy

It doesn’t matter what you say in staff meetings. What is your church voice saying, your communications, what are your priorities? Especially summer church communications.

Jesus told us that “out of the abundance of the heart the mouth speaks, (Luke 6:45)” and we know that to be true. If we are angry with someone, it always comes out. Maybe in mean and sarcastic comments, maybe in shouting. If we love someone, we can’t help but smile when we’re with them or think of them.

We may want to hide one emotion or another, but that rarely works. No matter what we say, “I’m not mad, just frustrated” or “No, he’s really just a friend”, our words and actions will always show what’s in our hearts.

It’s the same with your church. You can have the most biblical, Great Commission-centered mission statement there is. Your board of directors may decide that this year the focus will be on outreach and discipleship, and the congregation may agree that these are great goals. But are they really at the heart of your church? Do you honestly care about reaching unchurched people with the good news of Jesus and growing your current members into mature disciples? Are these beliefs translated into action?

Evaluate your summer church communication strategy

It’s very easy to assess. Look at recent communications – your social media, your newsletter, your church bulletin. What are they talking about ? As I write this it is summer and I have had the opportunity to compare two sets of church communications from two churches where they talk about their communications. The defining details are edited out so as not to inconvenience any member of the Body of Christ, but here is a summary of each from a preview of their summer communications.

I chose summer as my evaluation period because we tend to be very intentional at that time. Churches have incredible opportunities to either make a big impact for the Kingdom of God or be selfishly inward looking. The following are true stories.

Summer Church Communication Keys

Summer is when this church offers special outreach and training opportunities.

Once a week they have a low-cost family meal at church, free daycare, and then different classes ranging from those designed specifically for people unfamiliar with church, “Why is the Bible different from any other religious book? and those for today’s Christians who want to grow in their faith such as “What does it mean to be a follower of Jesus in a secular workplace?” and theological courses such as “An Outline of GRACE in the Old and New Testaments” taught by local seminary teachers. They do a lot of advertising to invite people outside the church to these events and invitations and social media are created for church members to allow them to invite friends and neighbors. They view the summer as a time of intentional outreach to their community and a time to inspire congregants to grow as followers of Jesus.

Summer should consist of a series of fun events.

The church is canceling all adult Bible classes and small groups for the summer. The fun events they focus on have been traditional at the church for many years and are considered “family times”, meaning times when the church family has barbecues, pies and time together. Publicity for events is done primarily through the church bulletin and membership email. No communication is created to invite people outside the church or to encourage members to bring guests.

These two churches are in the same denomination, both would consider themselves biblical and evangelical.

But what do their communications say about what each church believes is truly important?

At the end of the summer, what do you think will be the results in each church to help people know Jesus as Savior and grow as disciples?

Spend some time this week in a staff meeting to review your church’s current communication.

Ask yourself: If I knew nothing about this church, what would I consider its priorities? What are they doing now and in the coming weeks that obey the Great Commission, to help people outside the church come to know Jesus, and to help those who know Him grow as disciples?

It doesn’t matter how up-to-date you are with your technology, whether you’ve already mastered the latest social media format, or whether your designs might win marketing contests, or whether your social media mix is ​​driving extraordinary engagement from your members. . What matters is what drives the core of your church’s programming? If that doesn’t reflect obedience to the Great Commission, you need to work on that first.

Once obedience to the Great Commission is honestly at the heart of your church and your actions, no matter how you choose to communicate it, regardless of your skill or technological expertise, you will have the Lord’s blessing and partnership. in your work.

What is your summer church priority, making you comfortable and happy or fully fulfilling the commandments of Jesus? What is in your heart, personally or as a church, will always come out in your words.

This article on Summer Church Communications originally appeared hereand is used with permission.

About Thomas Brown

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