NEW YORK, June 02, 2021 (GLOBE NEWSWIRE) – Forefront Communications, the industry’s leading marketing and public relations agency focused on institutional fintech and capital markets companies, today announced that it has won the award for Silver for Best Brand Launch at the Bulldog PR Awards 2021. Forefront was recognized for its rebranding of MayStreet, a financial technology company specializing in providing high quality market data to investors.
Forefront’s work for MayStreet included the design and development of a new company logo, website, and marketing materials. By modernizing MayStreet’s visual appearance and key messages, Forefront consolidated a brand foundation designed to help them attract talented employees and achieve new sales goals. Positioning MayStreet as a technology leader in capital markets that provides “the open path to market data,” Forefront has created a distinctive and emotional statement that cuts the noise in an industry full of black boxes and algorithms.
Forefront’s unique campaign has helped MayStreet achieve its outreach goals, asserting itself as both a thought leadership platform and a disruptive force among Wall Street’s biggest players. During execution, Forefront helped MayStreet directly improve several business metrics including revenue growth, web traffic, and social media engagement.
Commenting on Forefront’s work, Naftali Cohen, Chief Revenue Officer of MayStreet, said, “We compete for talent with the top companies in our industry as well as tech giants like Amazon, Google and Facebook. It’s a big challenge, but Forefront’s work to build our brand and shine a light on our culture has really helped us connect with potential employees, which was crucial during the pandemic when many people had to decide on us. join or not without setting foot in our office or meeting us face to face.
This award came at a time of record growth and recognition for Forefront Communications. Forefront was named one of the nation’s top 18 PR firms by Insider in April 2021. With a rapidly growing team and customer base that includes more than 30 capital markets and financial technology companies, Forefront expects to continued business growth throughout 2021 and beyond.
Forefront is a marketing and public relations firm serving the most influential companies in the capital markets and institutional fintech. We apply in-depth industry knowledge, decades of in-house experience, and extensive industry relationships in developing highly strategic, tailored programs that help clients grow at any stage in their lifecycle. For more information, visit our website www.forefrontcomms.com.