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When Covid-19 was installed in Mexico and classes migrated to online platforms, teaching innovation classes took on new meaning. Now the social and technological phenomena that can be used to generate innovative content has taken a back seat.
I wanted to teach my students, get them interested in something and support them. The only way I could think of was to work with them on digital communication projects that had some innovation. A fairly accepted definition of innovation is to make improvements in the process or presentation of something, so that kids get creative from what they like.
With two hours of lessons per week, the students studied concepts, analyzed proposals and created interesting things. These guys, almost all of the last communication semesters at UP , worked for almost eight weeks on their prototypes, pitch presentations, designed audiences and prepared a vote with projects in music, photography, ecology, fashion, history, among others. .
What really matters
The first lesson I received this semester was about topics that interest them. There was no shortage of sports and music projects, however, what impressed me the most was that they identified specific and key issues for which they came up with interesting solutions.
For example, Jorge loves basketball and the problem he identified is that all of the summaries are very long. Pamela is a gamer and loves to wear gameplays as a background to keep him company, what I didn’t know is that there is a complete market to develop his idea.
What I learned: that the best place to seek innovation is in what excites you. Everyone knows what they want and will therefore look for ways to improve it. Here, thanks to the brand new editor of this portal, I completed the instruction with an important premise: to fall in love with the problem you are going to solve, not your proposal. here !
Araiza is a fan of photography and has designed an app that lets you share hot spots take good photos and use those of others to have those dream photos.
Money matters: change more
Lesson number two: people want to do a lot of things, but they don’t know where to start. With this course, my children reinforced an idea that I teach sporadically, but now they have given me tools for its execution: most of us like to be shown the way.
Two of the finalist projects focused on this idea. For example, Valeria’s Futuro Circular app ensures that people want to be green but don’t know where to start. If this application could be developed, users in addition to receiving daily updated content, could see its progress be more and more green. It was the winning prototype, by the way.
Another interesting idea: an application designed for people who want to improve their image. The innovation that Fernanda offers is in that segment of the population that doesn’t take the time to do it and how it will grab their attention. Interesting, isn’t it?
Several prototypes focused on promoting culture and history in a fun way, another app wanted to boost book sales with curious data. Three wanted to take advantage of social networks to convey their message.
Experience makes the difference
Finally, Dany taught us that in a world full of fakenews , it is necessary to be certain of what we know by checking. Your application would be a very good thing for journalists who support their work on the facts, as well as for all the population who want to have truthful information.
WabiSabi, translated from Japanese as âthe beauty of imperfectionâ, was one of the projects that I personally loved the most. In addition to the content, users could take a quiz on what they had learned that day and, by accumulating enough points, participants could receive up to 10 products for the sole purpose of pampering the woman.
For Paula, this application “offers a personalized experience in which women know more about how to love each other on a daily basis outside and inside … It’s time to accept yourself, to value yourself and to love each other even with our failures, âshe says in her pitch.
The coronavirus, with its dazzling learning, has taught me the incredible talent of the generations who are about to finish their studies. I think the most important lesson my students have left with me this semester is that innovation comes from within. We may not understand or define it, but we can express it.
Music, art, culture, sports, photography, journalism and self-love have to do with this, with filling oneself. While these are not material things, it is important to complement yourself with what matters, what gives us new experiences, and what changes us.
Thank you Araixa, Lore, Manlio, Jorge, Valeria, Dany LeÃ³n, Gaby, Fer, Michelle, Paula, Denise, Dany RodrÃguez, Pamela, Guillermo, Mariana, Penny. And all the success, they deserve it.