By SHELDON MOORE
Special for the HURRY
At 2 p.m. on Tuesday, April 12, the meeting of the Board of Directors of the South Padre Island Chamber of Commerce was called by President Lonnie Gillihan.
President and CEO Alita Bagley and a quorum of the Board attended the meeting. The minutes of the February 8 meeting were unanimously approved and the group moved on to the financial reports.
Treasurer Jacqui Dempsey saw half of the fiscal year go by with positive results. Notable achievements are member retention and new memberships. These are 51% and 58% of the annual target respectively, ahead of plan.
President Alita Bagley also emphasized the value and effectiveness of having a board member who personally contacts each new member. The Chamber leadership’s multifaceted efforts to communicate the many benefits of membership became a topic that needed to be echoed throughout the meeting.
In the director’s report, Bagley described an array of programs that provide additional opportunities for the Chamber to educate members about the many tools available to help them grow their businesses.
Next, the report from Marketing Director Dianna Harvill. Harvill described a relentless social media program that promotes member companies to over 850,000 viewers with a 22% increase in engagement (significantly above industry standards).
Facebook, Twitter, Instagram and LinkedIn are used to put and keep members in front of the public. Harvill stressed the importance of communicating these opportunities and their value to members so that they take full advantage of them.
Her presentation also included a review of ongoing preparations for the 41st annual Kingfish Women’s Tournament.
This year, the starting age in the youth segment has been changed from 12 years old to 10 years old. Registration is now open for the youth and adult segments which will each have bay and offshore divisions with prizes awarded in four offshore species and three bay species. Details are available on the Chamber’s website.
Additionally, Harvill provided an update on the preparation of the 2023 SPI guide, of which 100,000 copies will be available on schedule.
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