What additional Twitter features would you pay to improve your in-app experience?
Last July, Twitter sent out a poll to some users that asked this exact question, as well as a range of potential paid tools it might seek to offer, and since then the platform has been expanding its new set of ‘subscription options in line with these answers.
Which could soon lead to the next step – according to a new discovery from the application researcher Jane manchun wong, Twitter will soon be looking to launch ‘Twitter Blue‘, which will allow users to pay a fee of $ 2.99 per month to access a range of these next-level Twitter functions.
As you can see in this screenshot, shared by Wong, Twitter Blue would provide access to new tools like Collections for Bookmarks, which would allow users to categorize their saved tweets into topic folders, while Wong also notes that this would give users access to a “ cancel tweets ” option that would allow users to remove their tweets within a certain period of time after posting.
Which isn’t exactly tweet editing, but would provide an additional option to recheck and fix tweet errors.
Would it be worth $ 3 per month?
This may not be the only option – Wong further notes that:
âTwitter is also working on a tiered subscription pricing model, with one tier offering more paid features than the other. For example, users on more expensive tiers might enjoy premium experiences, such as the clutter-free news reading experience (Twitter recently acquired Scroll). “
Scroll, which Twitter acquired earlier this month, provides a service that allows users to pay for a single Scroll subscription, which is then applied to every article they read from partner sites, allowing users to avoid paywalls and remove advertisements in the content. , without having to subscribe to each publication individually. Scroll then forwards the corresponding costs of your Scroll subscription to the relevant websites based on your activity.
Wong’s prediction is that this would be incorporated into another tier – let’s say “ Twitter Red ” or “ Twitter Green ” for example – each providing a different level of access to these additional features.
So what other types of features could be offered to attract these new tweet subscriptions?
As reported, in July of last year, Twitter sent out a poll asking users to get their feedback on potential subscription options.
???? Here is a list of features Twitter might consider for its paid / subscription service.
What would you be willing to pay for? pic.twitter.com/w8vYumrpx3
– ???? Matt Navarra (@MattNavarra) July 31, 2020
These possible add-ons included:
- Cancel sending – An option to recall your sent tweets within a 30 second window
- Custom color options – New ways to customize the look of your Twitter profile
- Advanced video publishing tools – The ability to post much longer videos in your tweets
- Profile badges – A profile badge that refers to your company / employer
- Automatic responses – The ability to add auto reply options to use in your tweet replies
- Social listening – More information about your tweet engagement and your discussion around your Twitter account
- Trademark surveys – An option to run surveys on your Twitter ads to get more comments
- Custom stickers and hashtags – The ability to create personalized stickers and hashtags linked to “ hashflag ” emoji
- Jobs – Optional job advertisements
- Managing administrator roles – New options to define how staff / contractors can control your Twitter account
- Overview of other accounts – More analysis options, including the ability to see all of your past reactions with any account
- Learning resources – Access to more training courses and Twitter tools
So on this point, it looks like another level of “ Twitter Red ” subscriber might be focused on business use, with more tools to help social media marketers manage their business better. tweet, including additional performance information and new customer feedback tools.
What might be worth the extra investment, while also charging for badges on the profile, or maybe even business account tools, could be another item under consideration.
Twitter recently shared an overview of its developing profile badges and business tools, as it sought additional feedback from potential brand users on what it should focus on.
It could also include new variable display options on company profiles for products, apps, etc.
Which is interesting and would add a range of new considerations for your tweet connection and promotion options, while Twitter is also developing new platform-based ecommerce tools, which could add another valuable tool to the mix.
But what if these tools were not made available for free? What if Twitter eventually made them available, but if a business wanted to use them, they would have to pay, say, $ 5 a month for membership in “ Twitter Red ” (or whatever it is)?
Would you like to pay?
Even if you don’t, I imagine at least a certain percentage of business users would, and with Twitter also reopening profile verification, probably next week, it all seems to line up.
So even though, at first glance, many will instinctively hesitate to pay for these new Twitter features and scoff at the suggestion that anyone would give Twitter money for it, it could in fact become a problem. big winner for the platform.
Imagine the millions of businesses active on Twitter right now. Twitter does not currently offer company profiles, so we can only guess at that number, but for comparison, more than 200 million businesses are currently active on Facebook.
Let’s say half of these brands are also active on Twitter (100 million), and maybe 20% of them could pay an extra $ 5 per month for these new complementary business tools. That would lead to $ 100 million more per month in Twitter’s coffers, or $ 300 million per quarter. That would equate to a 33% increase in Twitter’s earning rate, all in one fell swoop.
It doesn’t seem so out of the question – so if it’s possible that Twitter Blue, for individual users, won’t become a huge success, maybe it doesn’t need to. Perhaps the most important element is the extensive business tools and additional offerings that Twitter could incorporate into its tiered subscription options.
Yet even in this context, some people are going to pay $ 3 for a few more Twitter tools – and even if only 1% of Twitter’s current user base connects to it, that would still add up to an additional $ 6 million per month ( + $ 18 million per quarter) for the company.
Yes, it might seem like overkill to expect people to pay for a few extra tweet features, but you might miss the big picture as well. We don’t have enough to continue at this point, and Twitter is staying silent for now. But the full reach of this launch may be far more important and valuable than what we can see right now.
We will keep you posted on any progress.