6 tips for delivering important information using print communications

As remote work continues, the impression is more important than ever for biopharmaceutical companies when it comes to reaching a diverse audience that can include patients, physician offices, researchers and internal staff. .

And yet, for biotech companies operating from virtual offices or for pharmaceutical companies managing clinical trials remotely, solving rapidly changing communication needs poses challenges for the supply chain. That’s why healthcare companies have started to look to global experts to outsource their communications operations: so they can focus on the business at hand.

“People working in the biopharmaceutical industry seek to improve the lives of people of different geographies, generations, and communication preferences (or access to). They seek to be the first to create solutions to health problems that may arise. in a way. today and another way tomorrow, “says Christine Salamondra, national accounts manager in the commercial sales organization of the FedEx office.” If you can find suppliers with the fewest steps for you get from point A to point B, and that you can do so reliably throughout the print and distribution supply chain, it can help you come up with innovative ideas quickly. “

Consider all the areas in which print materials are used in the industry: public communications, corporate communications, brand identity, education, research and development, investor awareness, etc. But it’s not just the message that counts: the materials must also be of high quality, safe and compliant.

FedEx Office can design and print marketing brochures, posters, signs and other materials critical to the communications mission of biopharmaceutical companies. And with deep expertise in printing, communications and logistics, FedEx Office has the resources to help get products where they need to be, when they need them.

Salamondra shared the following tips on how biopharmaceutical companies can make printing more effective in their clinical studies, go-to-market strategies, office and event signage, and patient outreach.

Enabling research and development through clinical trial material

Printed materials can be an essential part of the research communication mix, while remaining reliable when access to digital communications is not possible. Salamondra says offering a variety of communication options may even encourage greater participation in studies. “Multichannel and multifaceted communication plans meet the needs and drive the success of today’s clinical trials and studies environment,” she says.

Prior to the start of a clinical trial, targeted communications (such as direct mail, brochures, and kit materials) sent directly to investigators, study sites, and potential participants can encourage recruitment. And take advantage of the flexibility of solutions FedEx Office can support print communication and tracking needs between the biopharmaceutical company, investigators, participants, federal agencies, and sponsors (to name a few) .

“We’re here to help our biopharmaceutical customers run a successful clinical study, and that includes sharing our expertise, global reach and ideas through innovation,” says Salamondra.

Put a new product in the network forms

To research, develop and launch a new drug and integrate it into the formularies of healthcare networks, biopharmaceutical companies must interact with multiple parties, including employees, healthcare providers, and trained caregivers. An integrated communications campaign can involve input from multiple departments and development partners, using a mix of channels that combine digital and print outreach for supplier training.

“As we enter an age where, in particular, biopharmaceutical companies are trying to look at more targeted messaging, they need to be able to find a vendor who has the solutions and continuous process innovation that can meet those needs. Says Salamondra.

Design and production of office and event signage

Look ahead, more workers are returning to offices, and more and more biopharmaceutical companies, universities and professional organizations focused on healthcare plan the return conventions, national sales meetings and trade shows in hotels and convention centers. Communication in print and graphic form can be in high demand compared to last year, from research posters and science demonstrations to product / brand launch promotions, as well as for pandemic-related safety guidelines .

“FedEx Office has the ability to support the large volumes of fast-responding communication often required for events – including new hybrid styles with growing needs for creating and sending documents to remote workers and attendees.” , says Salamondra. “We can help customers leverage our global manufacturing and distribution network to deliver high-quality print media, which can help increase supply chain efficiency and remove barriers. “

Continuous patient education

Using multiple points of contact can effectively convey crucial healthcare information about the benefits and safety of medications to patients, especially to different demographic groups. Consider the ongoing awareness around Covid-19 vaccines as an example. In this case, the target audiences are spread across multiple states and geographic regions. Materials should be tailored to local needs and different age groups, and they should be culturally sensitive and presented in multiple languages.

Salamondra says signage in various healthcare settings that includes large print and even graphics may be more effective at capturing attention and eliciting a response than digital communication alone, which often clutters inboxes and remains no. read.

Outsourcing efficiency

The ability to bring in printing and logistics expertise as needed, without tying up company resources on an ongoing basis, can enable biopharmaceutical companies to rapidly scale their on-demand communications programs. By outsourcing print-related tasks to experts, businesses can be confident that their healthcare-related communications will be secure and compliant.

Additionally, employees don’t have to spend their valuable time printing documents from their home or office, which could compromise the quality and consistency of brand standards. “FedEx Office can help you scale up, scale down and be flexible, all with a variety of secure access points that work best for you,” says Salamondra.

Encourage creative communications

The days of magazines and brochures shared in a doctor’s office can be numbered. But with a little creativity, the solutions are easily at your fingertips. FedEx Office can work with healthcare companies to convert various enrollment, investigator / attendee, and closing documents such as mini protocols, pocket guides, training materials, and graphics with laminated covers easy and quick to disinfect.

Salamondra says the FedEx Office team works with clients to understand their goals and how their organizations are changing, and seeks to find innovative ways to meet those needs. “We have a strong focus on improving the customer experience and relationships, fostering the creation of innovative ideas and problem solving during our consultations,” she says.

Strong communication starts with printing

Business continuity in the field of biopharma is not a maybe – it is a must. While many biopharmaceutical companies have focused their attention and resources on the pandemic, many others are working in other equally critical areas of healthcare.

As these pipelines progress and industry innovation continues to work to improve patient outcomes, it is imperative to include print communication. With printing, vital information can be delivered to the people who need it most, when they need it most.

To learn more about how FedEx Office can help your biopharmaceutical business, visit fedex.com/businesssolutions today.


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