ACE COMMUNICATIONS EXECUTIVE (ACE) TRAINING AND TVET COMMUNICATIONS CAMPAIGN HANDOVER CEREMONY IN MOHERST

August 31st, 2022, The Gambia’s Ministry of Higher Education, Research, Science and Technology (MoHERST) organized and hosted a two-day training and award ceremony for the Teaching Communication Campaign and Technical and Vocational Training (TVET) by Ace Communications Executive (ACE). The TVET campaign was implemented by MoHERST and ACE, funded by the Korea International Cooperation Agency (KOICA), with technical support from UNESCO.

UNESCO’s Multisectoral Regional Office for West Africa (Sahel) in Dakar is collaborating with the Korea International Cooperation Agency (KOICA) and the Gambian government through MoHERST and other stakeholders in implementation of the Youth Empowerment TVET Project in The Gambia. The overall objectives of the project are to create an enabling environment that will give young people, especially girls and women, a better chance of finding decent employment by providing them with lifelong learning opportunities, as recommended SDGs 4, 5 and 8.

In his opening remarks, Mr. Mucktarr MY Daboe, Deputy Permanent Secretary of MOHERST, highlighted the importance of the communication campaign on TVET and the need to raise awareness and change the perceptions of relevant stakeholders on the TVET in The Gambia.

Ndeban Joof-Ndong, the UNESCO focal person on the TVET project, thanked all stakeholders in developing and implementing a communication campaign to sensitize stakeholders, including the general public, on the importance of TVET in sustainable development.

ACE then presented the communication tools developed for the communication campaign. These communication tools presented were a TVET website, in addition to multimedia (videos, audios, images) and printed products (brochures, leaflets, billboards and newspaper articles).

On the second day of the training and handover ceremony, the ACE presented the detailed plan and strategies for the TVET communication and visibility campaign. This included airing key communications campaign video content, providing target audience analysis (including demographics of selected audiences), and analyzing key messages from the eight-minute documentary and a pro ad. -Two-minute TVET.

In her remarks, Fatim Badjie, CEO of ACE, highlighted the need for continuous training of skilled workers to build a stronger economy in The Gambia. She also expressed her pleasure to be part of the development and implementation of a communication campaign for such an important project with the help of her team and other stakeholders.

Later in the ceremony, the official and symbolic handover of all the deliverables of the TVET communication campaign developed by ACE was presented by Fatim Badjie to the Deputy Permanent Secretary of MoHERST, who was present on behalf of the Minister, l honorable Pierre Gomez.

TVET offered young people, especially girls and women, better chances of finding decent employment, while providing them with lifelong learning opportunities. To find out more about TVET in The Gambia, visit the TVET Resources website at www.tvetgambia.com.

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