Ureño will manage LBUSD’s public information and community relations strategies and develop and maintain community partnerships.
“Effective communication plays a fundamental role in strengthening relationships, building community, and instilling a sense of belonging in our students, staff, and families,” said Jason Viloria, district superintendent. Laguna Beach Unified School. “This interconnection cultivates a culture of care in which our students can thrive. I look forward to supporting Ms. Ureño in this role as she joins our LBUSD community.
Ureño joins LBUSD with nearly a decade of experience in public relations and strategic communications, starting in a public relations agency supporting accounts ranging from restaurants and hospitality to financial services and technology companies. While pursuing graduate school, she transitioned into school communications, starting in graduate education at the College of Communications at California State University, Fullerton (CSUF) and most recently at the Los Angeles County Office of Education. She received her Master of Arts in Communication and Media Studies and a Bachelor of Arts in Communication with a specialization in Public Relations from CSUF.
“The past few years have demonstrated how essential interpersonal connections are to our collective well-being. In a school community, opportunities to exchange ideas and information give us new perspectives that help us continually improve the support system we provide to students,” Ureño said. “I know the LBUSD school community is deeply committed to this work, and it’s a privilege for me to join this role in a place that I call home.”
Ureño will start as Director of Communications and Community Engagement on October 31.
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