The MRC announced Friday that Kristin Robinson has been appointed Senior Vice President, Communications, with Emily Spence as Director of Communications.
Reporting to Spence, Robinson will oversee external communications across the company’s growing portfolio of television, film, non-fiction, and live and alternative. She will also work closely with Spence through internal and corporate communications, including awards, branding, and corporate partnerships and investments.
“I am proud to have Kristin as a partner – she is a very talented and well-respected communications manager who will undoubtedly leave a mark on our team and our business as we continue to elevate the history of MRC to the world. ‘internally and across the industry,’ Spence said in a statement.
Robinson joins MRC from Shondaland, where she was Vice President of Marketing and Brand Communications, serving as Chief Communications Strategist for Shonda Rhimes and leading all communications and marketing for the brand, including communications. corporate, consumer products, immersive experiences, partnerships and Shondaland.com. She also led the promotion of the company’s broadcast and streaming content, including the hits Bridgerton, Grey’s Anatomy and the next one Invent Anna, in addition to overseeing the brand’s continued expansion into digital content with the launch of Shondaland Audio.
Prior to Shondaland, Robinson was Director of Communications at OWN: The Oprah Winfrey Network. There, she ran campaigns on network dramas, specials, and documentaries while managing advertising for Oprah’s Book Club and Winfrey’s podcast expansion. She began her career at The Kellogg Company, with other roles at Lionsgate Entertainment, Fox Cable Networks and the Nashville-based public relations firm, Dye, Van Mol and Lawrence (DVL).
Spence will continue to report to MRC CEOs and Founders, Modi Wiczyk and Asif Satchu. “Emily is an integral part of our management team; his expertise and knowledge in communication has had a huge impact on our success and our culture, ”said Wiczyk and Satchu in their own statement. “It has been gratifying to see her building an expert and cross-functional team to support the evolution of our business, and we look forward to continuing her journey here. “
Spence joined MRC in May 2019 as Executive Vice President, Communications to establish the company’s external and internal communications practice. His team designed and implemented communication strategies for the award winning properties of the MRC At daggers drawn, Le Grand, Ozark and Spark Brothers, as well as annual live performances from the American Music Awards, Billboard Music Awards, and Academy of Country Music Awards.
Prior to joining MRC in 2019, Spence ran a communications firm with clients such as Amazon Studios, BuzzFeed, Meredith Corporation, Warner Bros. Television and NBCUniversal. Spence has also held communications positions for NBCUniversal, A&E Networks and Viacom.
MRC recently announced its streaming expansion for its live & alternative division with the Academy of Country Music Awards on Amazon Prime Video and is in pre-production at the American Music Awards, with showrunner Jesse Collins, to be broadcast live on ABC. November 21. .
MRC is co-owner of Hollywood journalist through a joint venture with Penske Media called P-MRC.