New V2 Communications Study Finds 67% Of Health Tech Journalists Focus On Home Care Transition

BOSTON–(COMMERCIAL THREAD) –Communication V2 (V2), a public relations and digital communications agency for disruptive global brands, today released its Health media landscape audit, a report revealing the issues, trends and companies that health tech journalists are most interested in covering in the aftermath of COVID-19. After interviewing more than 20 health technology journalists in commercial and commercial media between April and May 2021, V2 found that while the coronavirus continues to gain the attention of reporters, reporters are eager to explore how Health technologies are influencing the future of post-pandemic health care.

The study found that in the coming months, health tech journalists are interested in:

Covering trends in home care, value-based care and patient engagement: In line with these trends, the main technologies they want to cover are remote patient monitoring (90%), telehealth (86%) and AI (71%). Additionally, as healthcare becomes more and more digitized, many journalists have highlighted cybersecurity as another topic of interest.

Speak with credible and reliable sources to gain insight on relevant topics and trends to bring their stories to life: Journalists interviewed are extremely interested in speaking with healthcare providers who can talk about the problems they face, the solutions they are using and areas where they see greater opportunity to improve workflows and the results. The business and technology press is also interested in the perspectives of industry analysts and health technology executives and decision-makers.

Profiling of companies with exceptional growth, company news, an interesting founder and / or history, or a unique offer: Fifty-two percent of journalists surveyed describe health technology companies, the majority of which are concentrated in the trade press (82%).

“There is no doubt that COVID-19 has accelerated the digitization of the healthcare industry and the healthcare technology market is more crowded than ever,” said Kristen Leathers, vice president and head of care practice. health, V2. “To stand out from the crowd, companies must strategically provide journalists with the stories, sources and content they need to understand where the market is heading. V2 is expert in advising our clients on the best ways to engage the media and emerge as visionaries and market leaders.

For more information, download the full report here and Register now for the very first project of the New England Venture Capital Association (NEVCA) Health week, where will the leathers be accommodation a virtual media panel on the state of health journalism on June 16 at 2:45 p.m. ET.

To learn more about V2’s healthcare practice and get in touch, visit

About V2 Communications

V2 Communications is the public relations and digital communications company for disruptive global brands, redefining what it means to be a strategic communications partner. The agency helps brands navigate the complexities that define communications today to drive business success and growth. V2’s skilled professionals combine entrepreneurial spirit and creative thinking to deliver strategic advice, campaign ideas and results that move businesses forward. V2 works with a wide range of customers, from tech, clean tech and energy innovators to healthcare disruptors, and 85% of the business is made up of repeat customers and referrals.

With offices in Boston and New York, V2 was named to PR NEWS ‘Best Places to Work in Public Relations list in 2019 and 2020, and the organization received awards for client-specific campaigns from the PR NEWS. part of The Bell Ringers, Bulldog Reporter and Best in Biz. For more information visit and follow the company on Twitter @ v2comms.

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