Integrated communication channels to facilitate travel, World Cup fan experience: Testa

Mr. Gianluca Testa, Director of Sales and Customer Service, Qatar Rail, said preparations for the World Cup ensure that customers receive all the information they need through various communication channels available at all stations during the course of the World Cup. of their journey, using visual and simplified messages that are easy to understand. understand and comprehend to help customers whose native language English and Arabic may not be.

Testa explained, “For example, a special campaign on Doha Metro and Lusail Tram social media accounts has been launched which includes various messages such as service updates, opening hours and changes. entry and exit management processes at stations to support the network’s operational management plans.

He explained that the campaign provides customers with all information of interest, including travel-related tips and suggestions, how to use the Hayya card at metro and tram stations, how to get special prizes during the tournament for non-cardholders, as well as information on baggage policy and restrictions, and a full range of relevant information.

Testa pointed out that in Qatar Rail’s pursuit to facilitate access to relevant information for passengers, a streamlined communication channel has been provided through the use of a scannable QR code available at stations and digital screens to that customers can receive all the information that facilitates their access. to different destinations during the tournament such as stadium guides, metro network map, main destinations near train stations, etc.

He continued: “This will provide access to all information relating to the retail units and shops available at the stations as it is important that customers know the types of services available at each station, as well as the main destinations connected to them. the station and the expected walking distances between stations when a station is busier than usual. This is designed to facilitate the transportation of fans and visitors so that they can enjoy their Doha experience during the months of November and December.

Testa pointed out that in addition to the above-mentioned communication channels, customers can refer to Qatar Rail’s official website, Qatar Rail app or Hayya app launched by the Supreme Committee for Delivery and Legacy. , which serves as the main channel of information for our customers, as well as the digital screens available on board metro and tram trains and in stations which display the same information, which is broadcast on various other communication channels.

He noted that information can also be obtained by contacting the customer service center on 105, which operates 24 hours a day, or through the customer service representatives at stations who respond to inquiries. passenger information.

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