The Electricity Distributors Association (EDA) awards honors to Alectra for its pandemic response


MISSISSAUGA, ON, May 20, 2021 / CNW / – At its annual awards ceremony, the Electricity Distributors Association (EDA) presented Alectra with the 2021 Communication Excellence Award for its communication strategy in response to the COVID-19 pandemic .

Logo of Alectra Utilities Corporation (CNW Group / Alectra Utilities Corporation)

A key factor in choosing Alectra was the execution of the company’s strategy and the critical decisions and actions taken while the information surrounding the virus was still evolving.

Despite the uncertainty surrounding the COVID-19 pandemic, Alectra was able to provide accurate and timely information by responding to communication imperatives which included:

  • Proactive and frequent messaging to guarantee all employees remote access to all internal communication channels and materials.

  • Improve existing communication channels and processes to develop new methods to keep employees connected and engaged.

  • Mobilize its workforce to work remotely while providing robust communication support to all departments.

To ensure organizational stability during a period of great change and uncertainty, Alectra has made every effort to maximize the visibility of leadership. President and CEO of Alectra Brian bentz was at the forefront of employee communication efforts to keep staff informed and updated through weekly video messages.

“We are proud to receive the EDA Communication Excellence Award, as it reinforces our belief that effective, innovative and timely communication with employees is important to the cultural fabric of a large organization,” said Rossana Broderick, Vice-President, Learning, Organizational Change Management and Employee Communications. “This award is the result of a strong collaboration between many teams working transparently towards a common goal of caring for our employees so that they can take care of our customers.”

For more information on Alectra’s commitment to its employees, visit

About Alectra Utilities

Serving over a million homes and businesses in From ontario Greater Golden Horseshoe, Alectra Utilities is now the world’s largest municipality-owned electric utility Canada, based on the total number of clients served. We contribute to the economic growth and vitality of the 17 communities we serve by investing in critical energy infrastructure, providing a secure and reliable supply of electricity and providing innovative energy solutions.

Our mission is to be an energy ally, helping our customers and the communities we serve to discover the possibilities of tomorrow’s energy future.

SOURCE Alectra Utilities Corporation



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