Vivun Named “Cool Vendor” in Cool Vendors™ in Technology

OAKLAND, Calif., May 24, 2022 (GLOBE NEWSWIRE) — Vivun, a global provider of Buyer Experience (BX) software, today announced that it has been named a “Cool Vendor” based on the May 10, 2022 report titled, ” 2022 Gartner Cool Vendors in Technology Go-to-Market” by Ray Pun, Alan Antin, Maria Marino, and Julian Poulter of Gartner, Inc. Gartner Cool Vendors research is “designed to highlight vendors, products, and services” .

The report, accessible here, covers topics such as:

  • Improve demand generation programs by accelerating interactions between buyers and sellers through the use of AI-powered solutions, such as booking meetings without human intervention.
  • Enable a smooth transition from prospect to customer by streamlining onboarding processes with solutions that provide a collaborative space between technology provider and customer to share project activity.
  • Operationalize pre-sales activities such as POCs by reducing ad-hoc manual processes and introducing systematic solutions to collect data on specific deliverables, activities and team members and provide information on those who are the most effective at closing deals and accelerating sales cycles.

“We are thrilled to be named Gartner’s ‘Cool Vendor’,” said Matt Darrow, co-founder and CEO of Vivun. “We believe revenue leaders have realized that the only way to win over the new breed of sales-proof buyers is to deliver an amazing shopping experience – and pre-sales is the ideal team. to own this mission and bring value throughout the buying cycle. Presales have a tremendous opportunity to elevate their role and become a strategic player at the revenue table, and we’re proud that Vivun is helping to pave the way for them.”

The insights provided in the report are useful to all B2B technology and service providers looking to increase demand generation, accelerate sales cycles, and improve customer success.



Gartner and Cool Vendors are registered trademarks of Gartner, Inc. and/or its subsidiaries in the United States and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings.

Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Vivun
Vivun is a global provider of Buyer Experience (BX) software. Its AI-powered platform supports a family of products that enables B2B companies to meet the demands of today’s sales-proof buyer, differentiate themselves from the competition, and accelerate revenue. With pre-sales at the forefront of the buyer experience, companies can align sales with products, provide repeatable workflows to their solution experts, provide on-demand product expertise, and win more business with transparency and trust.

Leaders from Okta, Autodesk, Dell, Snowflake, Elastic, Fivetran and Harness deliver amazing shopping experiences with Vivun. To learn more, visit

Media Contact

Greg Howard
VP Marketing, Vivun
[email protected]

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