FG Inaugurates Humanitarian Communications Technical Group – The Sun Nigeria

Hajiya Sadiya Umar Farouq, Minister of Humanitarian Affairs, Disaster Management and Social Development, has inaugurated a strategic technical working group to improve the effective dissemination of information on humanitarian activities in Nigeria.

Farouq inaugurated the group at a three-day Communication Strategy Technical Working Group retreat on Monday in Abuja.

The News Agency of Nigeria (NAN) reports that members of the group include heads of media and publicity from the nine agencies under the Ministry of Communication, UN experts and academia.

Farouq stressed that the roles of the ministry’s communication, media and press teams, and those of relevant stakeholders and partners are interdependent and interdependent.

“This underscores the need for them to work together to develop a cross-cutting strategy that works for all, whether state or non-state actors.

“Furthermore, establishing inter-governmental and inter-agency communication networks and collaborations will foster cohesion and improve the overall effectiveness of humanitarian responses.

“During its three years of existence, the ministry has put in place humanitarian policies to guide the humanitarian response and provide an enabling environment for the effective coordination of national and international humanitarian interventions.

“Humanitarian crises, disasters and social issues are complex in nature and communicating these complexities has become increasingly difficult.

“Similarly, communicating these complexities to multiple actors and the general public requires a consistent, cohesive and coordinated approach,” Farouq said.

She further explained that the approach required communication solutions that provided information, advice and guidance on a wide range of issues to all groups, partners, stakeholders, affected individuals and the public.

According to Farouq, the communication strategy to be developed is not intended to duplicate or replace existing communication, media or advocacy activities of partners/stakeholders or alter their brand identity.

“Rather, it will identify strategic ways in which joint communications can help achieve their vision and the community achieve their collective vision and goals.

“The Strategy must take into account the particularities and nature of the mission of all those involved in the humanitarian response.

NAN reports that Farouq was represented at the event by the ministry’s permanent secretary, Dr. Nasir Sani-Gwarzo.

Speaking, Farouq’s Special Assistant on Corporate Communications, Ms. Halima Oyelade, said the essence of the retreat was to have a document and structure for synergy and effective media engagement that could also solidify durability.

Similarly, Dr. Oluseyi Soremekun, National Information Officer, UN Information Centre, Nigeria, said that when an organization does a lot but does not communicate enough, its efforts will not be appreciated.

He added that the timing and inauguration of the group was appropriate.

Furthermore, Dr. Bala Muhammed, a senior lecturer at Bayero University, Kano, said that expertise is not efficiency, adding that there is a need to have a strategic communication system which would be helpful. and efficient.

“There is a communication and information policy, but there is no policy on how we communicate what we do. I hope God will guide us and I also hope that our efforts here will not encounter the bureaucratic bottleneck of governance. (NOPE)

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